May 22, 2012
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Your Travel Franchise Strategic Alliance News SourceFranchise News Watch brings you the latest in travel franchising strategic alliance news from around the web. As a news aggregator for the travel franchise industry, Franchise News Watch streams the latest ground breaking franchise articles, features, guides, blogs, news and more directly to your desktop.  Travel Franchise Strategic Alliance NewsComfort Inn North Atlanta Hotel Named an Official Hotel of the 2012 Wallace Prather Memorial Basketball TournamentThe new Comfort Inn & Conference Center Northeast, in Atlanta, GA, announces special rates for teams participating in the Wallace Prather Memorial Basketball Tournament May 11-13, 2012. IHG and Muscat Golf Course Project LLC Sign Deal for InterContinental Muscat Hills Golf ResortIHG (InterContinental Hotels Group), the world’s largest hotel group by number of rooms, and Muscat Golf Course Project LLC today announce the signing of a 20-year management agreement for the luxury InterContinental Muscat Hills Golf Resort in... Starwood Hotels & Resorts Launches Global Partnership With MERCEDES AMG PETRONASStarwood Preferred Guest (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today announced a three-year partnership with the MERCEDES AMG PETRONAS Formula One Team. W Hotels Worldwide Selects Rising International DJs to Participate in 2012 W Hotels & burn studios DJ LabW Hotels Worldwide, in collaboration with burn studios, today announced the new international DJs who have been selected to participate in the second annual W Hotels & burn studios DJ Lab. Starwood's Luxury Brands Celebrate Speed and Sport, Announcing a Global Partnership with Bentley MotorsStarwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announces a global partnership between Bentley Motors and the St. Regis(R) and The Luxury Collection(R) Hotels & Resorts. Value Place Donates Mattresses to His Helping HandsValue Place, the largest economy extended stay lodging franchise in the U.S. based in Wichita, Kan., is proud to announce a unique partnership with His Helping Hands, an outreach ministry program of Central Christian Church. IHG Named Exclusive Hotel Partner of USA CyclingIHG (InterContinental Hotels Group)and USA Cycling, cycling’s national governing body, today announced they have entered into a multi-year agreement that names IHG the exclusive hotel partner of USA Cycling. Choice Hotels International Relies on IMN to Streamline Internal Email Newsletter Communications with 6,000 Properties Across 11 BrandsIMN, today announced that Choice Hotels International, Inc. is leveraging its digital marketing platform to communicate with owners and general managers within its 6,000 franchise properties across 11 brands in 38 countries MTR Gaming Group to Manage New Wyndham Hotel Group Property at Presque Isle Downs & CasinoMTR Gaming Group, Inc. (NasdaqGS: MNTG) announced today that it has entered into an agreement with BT Management LLC to manage and operate a new Baymont Inn and Suites. Candlewood Suites Extends Kalitta Motorsports Sponsorship for Another Two YearsCandlewood Suites, IHG’s midscale extended stay brand, announced today it will rejoin Kalitta Motorsports in a two-year sponsorship as a major associate and primary sponsor for the team in the 2012 NHRA Full Throttle Drag Racing Series. Sherwin-Williams Forms Agreement With Choice Hotels to Supply Paints and CoatingsSherwin Williams, North America's largest supplier of products to the property maintenance and hospitality market, and Choice Hotels, one of the nation's leading lodging companies, are pleased to announce their preferred supply agreement. Wyndham Rewards Finds Nearly Half of Americans Wish They Could FlyAccording to a recent survey commissioned by Wyndham Rewards®, the world's largest hotel loyalty program with the most participating hotels, forty four percent (44%) of Americans wish they could fly and forty percent (40%) would like to be Captain... Choice Hotels International Participating in Daily Getaways Promotion in Partnership with American Express and the U.S. Travel AssociationChoice Hotels is joining more than 20 of America's top travel brands this spring in the Daily Getaways 2012 promotion offering travelers great savings just in time for the summer travel season. North Atlanta Hotel Offers Close Lodging to Atlanta Silverbacks Home Soccer GamesThe newly renovated Comfort Inn & Conference Center Northeast, a leading north Atlanta hotel, offers convenient accommodations to Atlanta Silverbacks soccer games. Leading Perimeter Hotel Provides Close Lodging to the Global Imports Cycling ChallengeThe Holiday Inn Express & Suites Atlanta N-Perimeter Mall Hotel in Sandy Springs, GA offers nearby lodging to guests attending and participating in the Global Imports Cycling Challenge. Starwood Hotels & Resorts Brings Consumers Access Like No Other Experiences Through Expanded Partnership with Cirque du Soleil®Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) and its award-winning Starwood Preferred Guest® (SPG®) loyalty program today announced an exclusive new, extended partnership with Cirque du Soleil that now includes Starwood’s North. Wyndham Hotel Group Selects Maxymiser to Boost Sales and Conversion RatesWyndham Hotel Group, LLC, the world's largest hotel company based on number of hotels and part of Wyndham Worldwide Corporation (NYSE: WYN), has teamed up with Maxymiser. TNT And Hyatt Team Up On Unique Interactive Detective Experience For Fans Of The Closer And Rizzoli & IslesHyatt and TNT are joining forces on a unique and exciting opportunity for fans of TNT's hit dramas The Closer and Rizzoli & Isles. Hyatt and Partnership for a Healthier America Team up to Help Fight Childhood ObesityThe Partnership for a Healthier America (PHA), which works with the private sector and honorary chairwoman First Lady Michelle Obama to solve the nation's childhood obesity crisis, announced today at its inaugural Building a Healthier Future Summit that.. Lightstone Group and Sage Hospitality Sign Development Deal for New DoubleTree by Hilton Hotel Location in Greater BostonSage Hospitality and The Lightstone Group are pleased to announce the signing of a franchise license agreement with Hilton Worldwide for a new DoubleTree by Hilton hotel location in Danvers, Mass. Wishes by Wyndham Donates $100,000 to Starlight Children's Foundationishes by Wyndham Foundation, the charitable foundation of Wyndham Worldwide (NYSE: WYN), one of the world's largest hospitality companies, today donated $100,000 to Starlight Children's Foundation. New Partnership Offers La Quinta Guests Access to Regus' 1,200 Business Lounges WorldwideRegus, the world's largest provider of flexible workplaces, today announced a partnership with La Quinta Inns & Suites that will provide La Quinta business travelers access to a professional workspace while on the road. IHG Partners with Clean the World to Recycle Hotel Soap and AmenitiesInterContinental Hotels Group [LON: IHG, NYSE: IHG (ADRs)] announced today a partnership with Clean the World to recycle partially-used soaps and bottled amenities from hotel guest rooms and distribute them in communities with limited access to hygiene... Le Méridien Appoints Contemporary Indian Artist Duo Thukral & Tagra as New Members of its LM100™ Creative CommunityFrom the first ever India Design Forum (IDF), Le Méridien Hotels & Resorts today announced Indian artist duo Thukral & Tagra as its newest LM100™ members, selected by Jérôme Sans, Le Méridien brand’s... La Quinta Inns & Suites Licenses APT’s Test & Learn Management SystemApplied Predictive Technologies (APT) announced today that La Quinta Inns & Suites, one of the largest operators of limited-service hotels in the United States, has signed an agreement to license APT's Test & Learn Management System. Motel 6 Partners with Hotels4Truckers.comMotel 6 announces its partnership with the newly-launched Web site Hotels4Truckers.com, offering the site's members a ten percent discount on Motel 6 room reservations through Feb 1, 2012. With 1,100 properties across the United States and Canada, Hotels4 The St. Regis Aspen Resort Brings FOOD & WINE Best New Chefs Together in One Kitchen with the Debut of Chefs Club by FOOD & WINEhe St. Regis Aspen Resort today announces an exclusive partnership and licensing agreement with FOOD & WINE to debut Chefs Club by FOOD & WINE. InterContinental Hotels & Resorts Announces Exclusive Partnership with Agraria for Guest Bath AmenitiesInterContinental Hotels & Resorts today announced an exclusive partnership with Agraria, America's oldest and largest luxury home fragrance company, to provide guest amenities at the 170 InterContinental hotels and resorts around the world, beginning... Le Meridien Amman Commemorates Mother’s Day by Spending a Day in an Elderly HomeMarking the occasion of Mother's Day, Le Meridien Amman visited last week the Human Care elderly home in Fuheis and presented its 25 female and male residents with spring flowers, personal gifts and fresh seasonal fruits. Starwood Hotels & Resort’s Nine Hotel Brands Come to Life Through an Exclusive Series of Worldwide Music Events Curated Through Live NationStarwood Preferred Guest (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), announces programming for 2012 through its partnership with Live Nation. From New York Icons to Global Institutions, St. Regis Hotels & Resorts and Jazz at Lincoln Center Announce an Unprecedented Global PartnershipSt. Regis Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide Inc. (NYSE: HOT), and Jazz at Lincoln Center (JALC) announce today an unprecedented global partnership, bringing two New York icons together to concept and create a series of jazz... Choice Hotels and Rebuilding Together Announce Spring Rebuild ProjectChoice Hotels International, in partnership with Rebuilding Together, has begun its home and non-profit rehabilitation Spring schedule across the nation. Le Meridien Announces Turkish Artists :mentalKLINIK As the Newest Members of the LM100 FamilyFrom the 10th edition of Art Basel Miami Beach, Le M St. Regis Hotels & Resorts Champions Polo in Brazil with St. Regis Connoisseur Nacho Figueras & Prince HarryStarwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announces today that the St. Regis brand will expand its partnership with Sentebale, by joining the charitable polo match played in Brazil for the first time this March. BBDO Named Creative Agency Partner By Global Hyatt CorporationBBDO New York announced today that is has been selected by Global Hyatt Corporation, one of the world's premiere hotel companies, to be its strategic and creative agency partner handling its global brand advertising needs. Franchise Consulting Firm The Franchise Alliance Announces 300th Franchise PartnerFranchise consulting industry leader Franchise Alliance, Inc. announced yet another milestone today at its Atlanta Headquarters. Already the fastest growing international franchise brokerage network, the Franchise Alliance introduced The Goddard School...
Choice Hotels & Rebuilding Together Team Up With Washington Redskin NFL Linebacker, London Fletcher to Celebrate National Rebuilding MonthRebuilding Together is celebrating National Rebuilding Month, a nationwide call to rebuild safe and healthy homes for families and homeowners in-need throughout the month of April. Accor North America and Meraki Complete One of the World's Largest Wireless DeploymentsMeraki, the leader in Cloud Networking, and Accor North America today announced the completion of a nationwide WiFi deployment across all of Accor North America's Motel 6 and Studio 6 properties. Comfort Inn & Steve Harvey to Offer Consumers the Chance to Win a Girlfriends GetawayThe Comfort Inn brand is teaming up with Steve Harvey to give one lucky winner a "Girlfriend Getaway" in New York City and exclusive tickets to the premier of Steve Harvey's new movie "Think like a man" on April 9th. Starwood Preferred Guest Announces Partnership With JiepangStarwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced its partnership with Jiepang, one of China-s leading location-based social mobile apps. Avis Budget Group Signs Partnership Agreement With La Quinta Inns & SuitesAvis Budget Group, Inc. (NASDAQ: CAR) has joined with La Quinta Inns & Suites, one of the fastest-growing select service brands in the hotel industry, to provide more than a million La Quinta Returns® members with special savings on Avis and Budge Choice Hotels International Partners with Rebuilding Together to RevitalizeYesterday executives and associates from worldwide lodging franchisor Choice Hotels International, Inc. (NYSE: CHH) joined their signature cause partner, Rebuilding Together to revitalize "Progress Place" where three non-profits Shepherd's Table, Communit Wyndham Hotel Group to Leverage Power of TripAdvisor ContentTripAdvisor, Inc. (NASDAQ: TRIP), the world’s largest travel site*, today announced a new partnership with Wyndham Hotel Group, the world’s largest hotel company with over 7,200 hotels. Choice Hotels International and Och-Ziff Real Estate Acquisitions Enter Into Hotel Development Joint VentureWorldwide lodging franchisor Choice Hotels International (NYSE: CHH) and affiliate investment funds of Och-Ziff Real Estate Acquisitions LP ("OZRE"), an affiliate of Och-Ziff Capital Management Group LLC (NYSE: OZM), today announced the formation... InterContinental Hotels Group and Venere.com Announce Global Distribution AgreementInterContinental Hotels Group, the world's largest hotel operator by number of rooms - more than 580,000 in almost 4,000 hotels worldwide - and Venere.com - the EU online accommodation specialist, providing more than 26.000 properties across Europe... GRAND-AM and IHG are Off to the RacesGRAND-AM Road Racing announced today that IHG (InterContinental Hotels Group) has been named the official hotel partner for GRAND-AM Road Racing beginning in 2012. This marks the first time the sanctioning body has had an official hotel partnership. Motel 6 Partners with Canadian Kennel ClubMotel 6 announces its partnership with the Canadian Kennel Club (CKC) to offer its 25,000 members a ten percent discount on Motel 6 and Studio 6 room reservations. With 1,100 properties across the United States and Canada, CKC members can find clean, comf Sheraton Hotels and Resorts Forges Global Agreement with International Spa Brand, Nectar(TM)Starwood Hotels & Resorts Worldwide, Inc. and Spatality Holdings, Ltd. announced today that they have entered into a multi-year agreement under which Nectar Spa LLC and its affiliates will make the upscale Nectar Spa brand available at Sheraton... Hyatt Joins the MasterCard Worldwide Enhanced Folio Data ProgramMasterCard Worldwide and leading global hospitality company, Hyatt Corporation, today announced that Hyatt properties in North America plan to participate in the MasterCard enhanced folio data program. With the addition of these Hyatt properties, business |
Features & Special ReportsQuick on the Draw: Today's franchise system response must be quick and conciseLinda Shaub is CMO of Interim Healthcare, a network of 332 franchise locations providing medical staffing and in-home care services in 43 states. Anatomy of a Turnaround: Bennigan's Reclaims The Integrity of An IconEveryone loves a good comeback story, and I am honored and humbled to be at the helm of a classic turnaround tale. Growth Machine: Anil Yadav Shows No Signs Of Slowing DownAnil Yadav has graced the pages (and one cover) of Multi-Unit Franchisee magazine twice before. 5 Key Mobile Marketing Strategies for FranchisesFor franchise marketers, mobile marketing is now paramount to a successful online strategy. MarketingSherpa: Marketing Wisdom for 2012In case you missed it (and when it comes to marketing and social media there's plenty to keep up on), MarketingSherpa published its Wisdom Report, "Marketing Wisdom for 2012" earlier this year. Time For Benchmarking: All That's Needed Is The WillI am convinced that someday the franchising community will finally get around to unleashing its biggest competitive strength: unit predictability. Improving the Speed and Effectiveness of Your Responses to ProspectsWe asked two franchise marketing pros what they're doing to provide more timely - and relevant - responses to prospect inquiries. Social Media Roundup - May 2012Here are four reasons local business marketers should continue to use the Yellow Pages. Health-Scare Reform: "There's Still More That We Don't Know Than We Do."Since national health care reform was signed into law in March 2010, it has generated strong reaction from multi-unit franchisees and small-business owners across the nation. The Customer Within: Provide Coworkers With The Best Service PossibleWhen we talk about customer service, we usually think about how we deal with the people who walk through our doors--both physical and virtual--to purchase our products and services. 
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