February 06, 2012
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Your Travel Franchise Strategic Alliance News SourceFranchise News Watch brings you the latest in travel franchising strategic alliance news from around the web. As a news aggregator for the travel franchise industry, Franchise News Watch streams the latest ground breaking franchise articles, features, guides, blogs, news and more directly to your desktop.  Travel Franchise Strategic Alliance NewsSt. Regis Hotels & Resorts Champions Polo in Brazil with St. Regis Connoisseur Nacho Figueras & Prince HarryStarwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announces today that the St. Regis brand will expand its partnership with Sentebale, by joining the charitable polo match played in Brazil for the first time this March. Lightstone Group and Sage Hospitality Sign Development Deal for New DoubleTree by Hilton Hotel Location in Greater BostonSage Hospitality and The Lightstone Group are pleased to announce the signing of a franchise license agreement with Hilton Worldwide for a new DoubleTree by Hilton hotel location in Danvers, Mass. Wyndham Hotel Group Selects Maxymiser to Boost Sales and Conversion RatesWyndham Hotel Group, LLC, the world's largest hotel company based on number of hotels and part of Wyndham Worldwide Corporation (NYSE: WYN), has teamed up with Maxymiser. Accor North America and Meraki Complete One of the World's Largest Wireless DeploymentsMeraki, the leader in Cloud Networking, and Accor North America today announced the completion of a nationwide WiFi deployment across all of Accor North America's Motel 6 and Studio 6 properties.
GRAND-AM and IHG are Off to the RacesGRAND-AM Road Racing announced today that IHG (InterContinental Hotels Group) has been named the official hotel partner for GRAND-AM Road Racing beginning in 2012. This marks the first time the sanctioning body has had an official hotel partnership. Starwood Preferred Guest Announces Partnership With JiepangStarwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced its partnership with Jiepang, one of China-s leading location-based social mobile apps. Le Meridien Announces Turkish Artists :mentalKLINIK As the Newest Members of the LM100 FamilyFrom the 10th edition of Art Basel Miami Beach, Le M Hyatt and Partnership for a Healthier America Team up to Help Fight Childhood ObesityThe Partnership for a Healthier America (PHA), which works with the private sector and honorary chairwoman First Lady Michelle Obama to solve the nation's childhood obesity crisis, announced today at its inaugural Building a Healthier Future Summit that.. New Partnership Offers La Quinta Guests Access to Regus' 1,200 Business Lounges WorldwideRegus, the world's largest provider of flexible workplaces, today announced a partnership with La Quinta Inns & Suites that will provide La Quinta business travelers access to a professional workspace while on the road. From New York Icons to Global Institutions, St. Regis Hotels & Resorts and Jazz at Lincoln Center Announce an Unprecedented Global PartnershipSt. Regis Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide Inc. (NYSE: HOT), and Jazz at Lincoln Center (JALC) announce today an unprecedented global partnership, bringing two New York icons together to concept and create a series of jazz... TNT And Hyatt Team Up On Unique Interactive Detective Experience For Fans Of The Closer And Rizzoli & IslesHyatt and TNT are joining forces on a unique and exciting opportunity for fans of TNT's hit dramas The Closer and Rizzoli & Isles. InterContinental Hotels & Resorts Announces Exclusive Partnership with Agraria for Guest Bath AmenitiesInterContinental Hotels & Resorts today announced an exclusive partnership with Agraria, America's oldest and largest luxury home fragrance company, to provide guest amenities at the 170 InterContinental hotels and resorts around the world, beginning... Econo Lodge and Rodeway Inn: Sponsored Rebuilding Dreams Project Winning Results AnnouncedWith the success of last year's project, Econo Lodge and Rodeway Inn franchisees have teamed up again with Rebuilding Together, the signature cause of Choice Hotels International, Inc. (NYSE: CHH), franchisor of the Econo Lodge and Rodeway Inn brands, to. Sherwin-Williams Forms Agreement With Choice Hotels to Supply Paints and CoatingsSherwin Williams, North America's largest supplier of products to the property maintenance and hospitality market, and Choice Hotels, one of the nation's leading lodging companies, are pleased to announce their preferred supply agreement. Choice Hotels International Partners with Rebuilding Together to RevitalizeYesterday executives and associates from worldwide lodging franchisor Choice Hotels International, Inc. (NYSE: CHH) joined their signature cause partner, Rebuilding Together to revitalize "Progress Place" where three non-profits Shepherd's Table, Communit IHG Part Of Industry Carbon Measurement InitiativeIHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is pleased to participate in the hotel industry's Carbon Measurement Working Group to agree one common methodology for calculating carbon footprints and communicating emissions. Motel 6 Partners with Hotels4Truckers.comMotel 6 announces its partnership with the newly-launched Web site Hotels4Truckers.com, offering the site's members a ten percent discount on Motel 6 room reservations through Feb 1, 2012. With 1,100 properties across the United States and Canada, Hotels4 Hyatt Joins the MasterCard Worldwide Enhanced Folio Data ProgramMasterCard Worldwide and leading global hospitality company, Hyatt Corporation, today announced that Hyatt properties in North America plan to participate in the MasterCard enhanced folio data program. With the addition of these Hyatt properties, business Motel 6 Partners with Canadian Kennel ClubMotel 6 announces its partnership with the Canadian Kennel Club (CKC) to offer its 25,000 members a ten percent discount on Motel 6 and Studio 6 room reservations. With 1,100 properties across the United States and Canada, CKC members can find clean, comf Choice Hotels & Rebuilding Together Team Up to Help RebuildWorldwide lodging franchisor Choice Hotels International, Inc. (NYSE: CHH) is once again joining Rebuilding Together, the nation's leading nonprofit working to preserve affordable homeownership and revitalize communities, to bring together hundreds of vol Avis Budget Group Signs Partnership Agreement With La Quinta Inns & SuitesAvis Budget Group, Inc. (NASDAQ: CAR) has joined with La Quinta Inns & Suites, one of the fastest-growing select service brands in the hotel industry, to provide more than a million La Quinta Returns® members with special savings on Avis and Budge Motel 6 and Primary Wave Music Announce Latest "Rock Yourself to Sleep" ContestMotel 6 and Primary Wave Music, one of the largest music publishing and marketing companies in the United States, announce the third round of their wildly popular "Rock Yourself to Sleep" campaign. Initially launched in August 2009, the campaign offers fr Choice Hotels is Official Partner of Rebuilding Together's Fifty for FiveChoice Hotels has joined Rebuilding Together and their upcoming event, Fifty for Five, as an official sponsor. Fifty for Five is projected to be Rebuilding Together's biggest and most impactful project in the organization's history, rebuilding fifty... Franchise Consulting Firm The Franchise Alliance Announces 300th Franchise PartnerFranchise consulting industry leader Franchise Alliance, Inc. announced yet another milestone today at its Atlanta Headquarters. Already the fastest growing international franchise brokerage network, the Franchise Alliance introduced The Goddard School... Red Lion Hotels Selects Newmarket International's Delphi(R) and MeetingBroker(R)Newmarket International, Inc., the leader in sales and catering solutions for the hospitality industry, today announced Red Lion Hotels Corporation (NYSE: RLH) has implemented MeetingBroker as its lead distribution platform and standardized on Delphi... Red Lion Hotels Taps Worktopia to Reach Small Meetings MarketRed Lion Hotels Corporation (NYSE: RLH) has made its inventory of small meeting rooms available for real-time booking through a new marketing agreement with Worktopia, Inc., the leading real-time booking engine for small and simple meetings. Red Lion Hotels Joins Cvent Supplier NetworkRed Lion Hotels Corporation (NYSE: RLH) today announced that all 45 Red Lion Hotels have become participants in the Cvent Supplier Network. Cvent is the leading provider of web-based software for the $350 billion meetings and events industry and its... Choice Hotels Finds 'Room to Rebuild'After an extensive search process, Choice Hotels International, Inc. (NYSE: CHH) announced the selection of Rebuilding Together as its signature cause partner. The announcement was made yesterday at the Choice Hotels... Sheraton Hotels and Resorts Forges Global Agreement with International Spa Brand, Nectar(TM)Starwood Hotels & Resorts Worldwide, Inc. and Spatality Holdings, Ltd. announced today that they have entered into a multi-year agreement under which Nectar Spa LLC and its affiliates will make the upscale Nectar Spa brand available at Sheraton... Group RCI and Disney Vacation Club Members to Receive Benefit of New Multi-Year RelationshipGroup RCI, the global leader in vacation exchange, and Disney Vacation Club, one of the world's most innovative and fastest-growing brands in the vacation-ownership industry, announced today a new multi-year affiliation relationship. This new agreement... W Hotels Worldwide Announces First and Only Hotel Partnership with (RED)TM'S Groundbreaking New Online Music Magazine: (RED)WIRE TMW Hotels Worldwide today announced that it will be the official hotel partner of (RED)WIRE, the groundbreaking new online music magazine by (RED). Applying the (RED) idea to music, (RED)WIRE helps to buy lifesaving medicine and other services for those li Hyatt Hotels & Resorts Offers Guests Environmentally-Friendly Drinking Water Through Agreement With Natura(R) Water, Inc.Hyatt Hotels & Resorts today announced an agreement with Natura Water Inc. that will provide guests in its restaurants with a healthy, safe, environmentally responsible alternative to bottled water. The first hotel company to work with Natura on a... Choice Hotels and American Express Offer Double Rewards Points for Stays in EuropeIn celebration of the recent launch of the Choice Privileges rewards program in Europe, Choice Hotels International, Inc. (NYSE: CHH) and American Express are offering guests the chance to earn double Choice Privileges points on qualifying stays... BBDO Named Creative Agency Partner By Global Hyatt CorporationBBDO New York announced today that is has been selected by Global Hyatt Corporation, one of the world's premiere hotel companies, to be its strategic and creative agency partner handling its global brand advertising needs. Westin Hotels & Resorts and United Airlines Launch Heavenly Experience in the Sky"Sit back, relax and enjoy your flight" never sounded so good. Starting this month, all first and business class customers who fly United's p.s.(R) service will experience a new level of comfort with the Westin Heavenly(R) Bed products and signature... Red Lion Hotels and Preferred Hotel Group(TM) Offer the World to Red Lion Frequent TravelersRed Lion Hotels Corporation (NYSE: RLH) announced today that it has entered into an agreement with Preferred Hotel Group to provide Red Lion R&R Club members access to more than 450 independently owned luxury hotels and resorts worldwide. Choice Hotels International and Och-Ziff Real Estate Acquisitions Enter Into Hotel Development Joint VentureWorldwide lodging franchisor Choice Hotels International (NYSE: CHH) and affiliate investment funds of Och-Ziff Real Estate Acquisitions LP ("OZRE"), an affiliate of Och-Ziff Capital Management Group LLC (NYSE: OZM), today announced the formation... Disaboom and Microtel Inns & Suites Partner to Provide Accessible Travel Options for People with DisabilitiesDisaboom (OTCBB: DSBO) (www.disaboom.com), the premier online community for people touched by disability, today announced a new partnership with worldwide hotel chain, Microtel Inns & Suites. Red Lion Hotels Corporation Appoints JMP Securities to Evaluate Strategic OptionsRed Lion Hotels Corporation (NYSE: RLH) (the "Company") today said that it is working with its investment banking firm JMP Securities to assist the Board of Directors in evaluating strategic options for maximizing shareholder value for the Company. Westin Hotels & Resorts Blooms with Celebrated Floral Designer Jane PackerJust in time for summer, Westin Hotels & Resorts announces an industry-first partnership with celebrated floral designer Jane Packer. IHG's Staybridge Suites(R) and Candlewood Suites(R) Brands Drive Home Guest Rewards with Free Car RentalsGuests who stay three consecutive nights at any one of IHG's (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)] nearly 300 Staybridge Suites or Candlewood Suites extended-stay properties across the continental U.S. and Canada between now and... VRX Named Official Content Services Provider For Hawthorn SuitesVRX Worldwide Inc.(TSX-V:VRW) announced today that its wholly owned subsidiary, VRX Studios Inc. (VRX), and US Franchise Systems, Inc. (USFS) have signed a 30-month production and distribution agreement naming VRX the... Sheraton(R) Hotels & Resorts Partners With Microsoft to Keep Guests Connected on the RoadSheraton Hotels & Resorts and Microsoft Corp. announced today a partnership to implement products and services at the... InterContinental Hotels Group and Venere.com Announce Global Distribution AgreementInterContinental Hotels Group, the world's largest hotel operator by number of rooms - more than 580,000 in almost 4,000 hotels worldwide - and Venere.com - the EU online accommodation specialist, providing more than 26.000 properties across Europe... Wyndham Hotels To Serve Organic And Fair-trade Certified Starbucks CoffeeBeginning this month, a steaming hot cup of coffee at Wyndham® hotels not only will taste great, it will feel good, too, especially to guests concerned about preserving the environment and supporting small, family coffee growers. Wyndham Worldwide And Women On Their Way Join With Martha Stewart To Celebrate Women Of AchievementWyndham Worldwide (NYSE:WYN), one of the world's largest hospitality companies, is breathing new life into Wyndham's pioneering WOMEN ON THEIR WAY(R) program and affiliating with Martha Stewart Living Omnimedia (NYSE:MSO)... Three, Two, One: Pump!aloha! Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) and its much anticipated new lifestyle brand, aloft hotels, today announced an industry-exclusive partnership with PumpOne. Choice Hotels Selects PAI as Qualified Vendor to Offer Health Benefits to Part-Time, Hourly Workers in Its Franchisee BaseChoice Hotels International (Choice) announced today that it will make HospitalityCare, a limited benefit health insurance plan from Planned Administrators Inc. (PAI), available to its franchisees and their part-time and hourly employees nationwide. Jazz It Up By Goin'6 From Chicago To New OrleansStarting this spring, Motel 6 offers travelers a fun, affordable way to explore the origins of jazz, the American-born art form. In partnership with internationally-renowned jazz percussionist and composer Kahil El'Zabar... |
Features & Special ReportsCreating a Cost-Effective Lead Generation StrategyFor many franchisors, the traditional advertising vehicles - portals, print advertising, PR, and broker networks - do not appear to be working as effectively as they were five years ago. New Highlights from the 2012 AFDRIn the previous two issues of FUSR, we published (1) a high-level overview of the 2012 Annual Franchise Development Report (AFDR), followed by (2) a selection of highlights from the report. Finding Your Optimal Buyer: Sellers Must Learn To Look Beyond PriceWhen sellers are contemplating a decision regarding the sale of their business, they overwhelmingly select the bidder with the highest price, only to find afterward that this might not have been the best decision for their circumstances. The Four Steps to Lead Generation Success, Part 4: Wow 'Em!This fourth installment builds on those ideas, showing how you can "wow" your candidates and the importance of how you present your concept to them. The Winner's Column - February 2012As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas. Jim Collins to Keynote 2012 Multi-Unit Franchising ConferenceMulti-Unit Franchisee Magazine announced today that Jim Collins, business expert and best-selling author, will deliver the opening keynote address at the 2012 Multi-Unit Franchising Conference (MUFC). Growing Up Franchising: Sam Covelli Develops Both His Brands And EmployeesSam Covelli says he grew up in the restaurant business working in his father's McDonald's. Under his father's leadership, Covelli Enterprises eventually grew to 26 locations, one of the largest McDonald's franchisees in the country. Members Only: Ray Harrigill Builds A Successful Membership-Based Business ModelRay Harrigill believes in diversification. His Sunray Companies has restaurants (Bumpers Drive-In), tanning salons (Palm Beach Tan), fitness centers (Koko FitClub), and hotel properties (Hampton Inn), to name a few. That's because of lessons he's learned along the way. Creating Jobs: Zane Tankel Is Taking Matters Into His Own HandsZane Tankel is not waiting on any government job programs to help his business. CMO Roundtable - Using Profiling to Retain More CustomersWhat are some fresh, innovative ways you are using profiling, targeting,<br /> and loyalty programs to acquire and retain more customers? 
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