May 22, 2012
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Your Specialty Franchise Personnel News SourceFranchise News Watch brings you the latest in specialty franchising personnel news from around the web. As a news aggregator for the specialty franchise industry, Franchise News Watch streams the latest ground breaking franchise articles, features, guides, blogs, news and more directly to your desktop.  Specialty Franchise Personnel News
Retrofitness Strengthens Executive Team with Leaders from the Business IndustryRetrofitness, a unique 1980's-themed gym chain, is pumping up its executive team as Eric Casaburi, founder and CEO, announced today the hire of two key executives, Robert Sprechman and Richard Roser. Both have been brought on to lead the company's...
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Features & Special ReportsQuick on the Draw: Today's franchise system response must be quick and conciseLinda Shaub is CMO of Interim Healthcare, a network of 332 franchise locations providing medical staffing and in-home care services in 43 states. Anatomy of a Turnaround: Bennigan's Reclaims The Integrity of An IconEveryone loves a good comeback story, and I am honored and humbled to be at the helm of a classic turnaround tale. Growth Machine: Anil Yadav Shows No Signs Of Slowing DownAnil Yadav has graced the pages (and one cover) of Multi-Unit Franchisee magazine twice before. 5 Key Mobile Marketing Strategies for FranchisesFor franchise marketers, mobile marketing is now paramount to a successful online strategy. MarketingSherpa: Marketing Wisdom for 2012In case you missed it (and when it comes to marketing and social media there's plenty to keep up on), MarketingSherpa published its Wisdom Report, "Marketing Wisdom for 2012" earlier this year. Time For Benchmarking: All That's Needed Is The WillI am convinced that someday the franchising community will finally get around to unleashing its biggest competitive strength: unit predictability. Improving the Speed and Effectiveness of Your Responses to ProspectsWe asked two franchise marketing pros what they're doing to provide more timely - and relevant - responses to prospect inquiries. Social Media Roundup - May 2012Here are four reasons local business marketers should continue to use the Yellow Pages. Health-Scare Reform: "There's Still More That We Don't Know Than We Do."Since national health care reform was signed into law in March 2010, it has generated strong reaction from multi-unit franchisees and small-business owners across the nation. The Customer Within: Provide Coworkers With The Best Service PossibleWhen we talk about customer service, we usually think about how we deal with the people who walk through our doors--both physical and virtual--to purchase our products and services. 
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