May 22, 2012
Franchise News Watch

Your Senior Care Franchise Financial News Source

Franchise News Watch brings you the latest in senior care franchising financial news from around the web. As a news aggregator for the senior care franchise industry, Franchise News Watch streams the latest ground breaking franchise articles, features, guides, blogs, news and more directly to your desktop.

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Senior Care Franchise Financial News

Homewatch CareGivers Records 32 Percent Revenue Growth in 2008

Homewatch CareGivers announced record-setting growth for 2008 as domestic sales revenue increased 32 percent over the previous year and overall revenue grew 20 percent over 2007, announced President Leann Reynolds.

FirstLight HomeCare Exceeds Benchmarks in Ultra-Competitive Industry

Cincinnati-based FirstLight HomeCare can attest to this growth as the company continues to gain market share and exceed the highest industry benchmarks in this ultra-competitive industry with the addition of three to four new markets each month.

Massage Heights Reports 16 Percent Increase in Same-Store Sales in Last Year

Despite weak consumer spending on vacations and luxury goods and services, Massage Heights, a national membership-based massage therapy franchise, reported today an impressive 16 percent increase in same-store sales from 2007 to 2008.


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Features & Special Reports

Quick on the Draw: Today's franchise system response must be quick and concise

Linda Shaub is CMO of Interim Healthcare, a network of 332 franchise locations providing medical staffing and in-home care services in 43 states.

Anatomy of a Turnaround: Bennigan's Reclaims The Integrity of An Icon

Everyone loves a good comeback story, and I am honored and humbled to be at the helm of a classic turnaround tale.

Growth Machine: Anil Yadav Shows No Signs Of Slowing Down

Anil Yadav has graced the pages (and one cover) of Multi-Unit Franchisee magazine twice before.

5 Key Mobile Marketing Strategies for Franchises

For franchise marketers, mobile marketing is now paramount to a successful online strategy.

MarketingSherpa: Marketing Wisdom for 2012

In case you missed it (and when it comes to marketing and social media there's plenty to keep up on), MarketingSherpa published its Wisdom Report, "Marketing Wisdom for 2012" earlier this year.

Time For Benchmarking: All That's Needed Is The Will

I am convinced that someday the franchising community will finally get around to unleashing its biggest competitive strength: unit predictability.

Improving the Speed and Effectiveness of Your Responses to Prospects

We asked two franchise marketing pros what they're doing to provide more timely - and relevant - responses to prospect inquiries.

Social Media Roundup - May 2012

Here are four reasons local business marketers should continue to use the Yellow Pages.

Health-Scare Reform: "There's Still More That We Don't Know Than We Do."

Since national health care reform was signed into law in March 2010, it has generated strong reaction from multi-unit franchisees and small-business owners across the nation.

The Customer Within: Provide Coworkers With The Best Service Possible

When we talk about customer service, we usually think about how we deal with the people who walk through our doors--both physical and virtual--to purchase our products and services.

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