February 09, 2012
Franchise News Watch

Your Franchise Strategic Alliance News Source

Franchise News Watch brings you the latest in franchising strategic alliance news from around the web. As a news aggregator for the franchise industry, Franchise News Watch streams the latest ground breaking franchise articles, features, guides, blogs, news and more directly to your desktop.

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Franchise Strategic Alliance News

VALPAK

Valpak® Supports Veterans With New Incentive Program

Valpak Direct Marketing Systems, Inc., a leader in local print and digital coupons, announced today a new incentive program that supports returning U.S. military veterans seeking to start a Valpak franchise.

Denny's

Denny's Restaurants Supports Homeless Waitress' Jobs Initiative

A 32-year-old waitress in Hollywood, Florida is on the move once again. This time she is organizing a massive jobs initiative that calls for big businesses to offer employment opportunities to the communities that have supported their success.

Cosi Initiates Consulting Agreement With Industry Veteran Brad Blum

Cosi, Inc. (NASDAQ: COSI), the fast casual restaurant company, and Brad Blum, owner of BLUM Growth Fund, today entered into an agreement.

WSI Master Opportunity

WSI Invests in Advanced Website Auditor Technology, Plano Texas

WSI Internet Consulting announces commitment and further investment in Internet Marketing Intelligence tools to quickly automate key website performance evaluation.

McDonald’s Happy Meal to Feature Build-A-Bear Workshop Furry Friends

Build-A-Bear Workshop(R), the interactive entertainment retailer of customized stuffed animals, announced today the continuation of its relationship with McDonald’s through the McDonald’s Happy Meal program.

WSI Master Opportunity

WSI Helps Foundation Repair Company Reduce Reliance on 3rd Party Advertising

Patricia Jordan, Certified Internet Marketing Consultant with WSI Internet Consulting, announces today the company’s launch of its foundation repair website development project, http://www.geoprotx.com.

KFC

Ultimate KFC(R) "Wing Man" Goes For A Good Cause: Indianapolis-area Fan Honors Hospital Volunteers, Staff Via Party With Shannon Sharpe

It was a great party and an even better cause. Kentucky Fried Chicken named Joel Markland of Carmel, Ind. the recipient of KFC's Ultimate Wingman party with football legend and network TV sports commentator, Shannon Sharpe.

IHOP Promotes Free Pancakes for a Cause with Celebrity Wake Up Calls and "Stacks for Good Acts" Online Contest

IHOP(R) is launching two programs to raise awareness for its annual free pancake giveaway fundraiser benefitting Children's Miracle Network Hospitals and other local charities

Camp Bow Wow

Camp Bow Wow Completes First "On Our Way Home Project"

Camp Bow Wow, North America's largest and fastest growing pet care franchise, an INC 5000 company, announces the completion of its "On Our Way Home Project," a philanthropic initiative through its non-profit organization.

Filta Environmental Kitchen Solutions makes Burn Unit Donation in Honor of National Burn Awareness Week

Filta has decided to make a donation toward the Burn Unit at the Orlando Regional Medical Center in hopes of helping to relieve some of the financial stress associated with severe burn victims and shedding light on how to prevent the injuries.

AdvancED®, Primrose Schools® Raise Bar for Early Childhood Education with New Accreditation Standards

Primrose Schools, The Leader in Educational Child Care®, has been selected to partner with AdvancED, the world’s largest accrediting and school improvement organization, to develop and pilot the new AdvancED Standards for Quality Early Learning.

Jenny Craig Supports American Heart Association's My Heart. My Life.™ Initiative With Mariah Carey

Jenny Craig, one of the world's leading authorities on weight management, announced today its support of the American Heart Association's My Heart. My Life. healthy living initiative by launching a multi-faceted program entitled My Heart. My Life.

Allegra Network Leadership Team Reaches Agreement with Signs By Tomorrow

Members of Allegra Network LLC’s leadership team, the leading franchise network of nearly 500 marketing, print and sign companies, have reached an agreement to invest in an entity that will purchase the assets of Signs By Tomorrow, Inc.

KFC

The Ultimate "Wing Man:" KFC Puts Football Legend Shannon Sharpe On One Fan's Couch For Sunday's Title Game

Think of it as color commentary from your couch. This season, KFC is celebrating its Hot Wings by giving one Kentucky Fried Chicken fan the chance to host the ultimate viewing party for the 2012 national football championship game with Hall-of-Famer and..

Great Clips Teams Up with Joey Saldana and Kasey Kahne Racing

Kasey Kahne Racing (KKR) announced today that longtime sponsor, Great Clips, will back Joey Saldana for the 2012 World of Outlaws season.

California European Wax Center Locations Announce Sponsorship with Sacramento Kings

European Wax Center Folsom-Parkway, alongside European Wax Center Folsom-Broadstone, recently announced a sponsorship with the Sacramento Kings for the 2012 regular season.

Clockwork Brands Reaching Millions via Radio in 2012

Former Secretary of Education, Dr. Bill Bennett, FOX News Channe(R) contributor Mike Gallagher, and best-selling author Michael Medved will be sharing Mister Sparky(R), Benjamin Franklin Plumbing(R), and the One Hour Heating and Air Conditioning(R)...

UFood Restaurant Group Partners With Euro Cafe for Co-Branded Concept Locations in Multiple Trade Channels

UFood Restaurant Group Inc. (OTCBB: UFFC) announced today that the company has signed an agreement with Euro Café Corporation to create co-branded restaurant concepts.

Signal 88 Security Group

Strapped Communities Balance Budgets with Private Security Policing

A decision made by the city of Foley, Minn., a community of nearly 3,000 residents, is causing shockwaves throughout the state

Denny's

Denny's Launches National Hispanic Marketing Campaign With 'Skillet Whisperer' Video

Denny's, America's iconic family diner, announced today the launch of its first national online marketing campaign targeting the Hispanic consumer.

American Leak Detection Locates Massive Roseburg Leak, City May Rehire for Future Analysis

American Leak Detection technician Dan Schaffner spent three days diligently surveying 20 miles of pipe to locate a hidden leak causing Roseburg to lose 1,200 gallons of treated water per minute, totaling up to 2 million gallons a day.

RadioShack Raises More Than $12 Million for Fight Against Cancer

In observation for the upcoming annual World Cancer Day on Feb. 4, RadioShack Corp. announced a substantial increase in its total contributions to LIVESTRONG , reaching a yearly total of $5.7 million in 2011.

RE/MAX and OwnAmerica Support Investors to End Housing Crisis

E/MAX LLC, the world’s leading real estate brand, announced an initiative today that the company expects to be a great leap forward in its strategy to support investors in American Housing.

Bakery-Cafes Warm Hearts and Souls with Bread Bowl Sales

Panera Bread is hosting the second annual Soup for the Soul campaign to benefit Kids Against Hunger.

Goddard Systems, Inc. Named Strategic Council Member of The Partnership for 21st Century Skills

The “Number 1 Childcare Franchise in the U.S.,” Goddard Systems, Inc. (GSI), franchisor of The Goddard School©, is pleased to announce its recognition as Strategic Council Member of the important national organization The Partnership for.

Dunkin' Donuts

Dunkin' Donuts & Baskin-Robbins Community Foundation Announces $102,000 Donation to Feeding America

The Dunkin' Donuts & Baskin-Robbins Community Foundation (DDBRCF) today announced a grant of $102,000 to Feeding America®, the country's largest domestic hunger-relief organization.

Signs Now Selects EDSF to Administer New Scholarship Program

Signs Now, a division of Allegra Network LLC, recently selected the Electronic Document Scholarship Foundation (EDSF), an international, non-profit organization dedicated to the document management and communications industries, to administer five new...

Honest-1 Auto Care Introduces Dynamic Marketing Company as Preferred Vendor

Honest-1 Auto Care, the only national full-service auto repair and maintenance franchise that is 100 percent ESA(R) Certified Eco-Friendly, announced today a strategic partnership with Zurvita Holdings, Inc., a dynamic, multi-channel marketing company.

Beef 'O' Brady's

Beef 'O' Brady's Signs Five-Year Foodservice Distribution Agreement With Sysco

Beef 'O' Brady's announced today that it has signed a five-year agreement with Sysco Corporation, the global leader in food distribution, as its primary food distributor.

Moe’s Southwest Grill Becomes First Mexican Fast-Casual Restaurant Chain to Feature Coca-Cola Freestyle(R) in Every New Location

Going forward, guests walking into every new Moe’s Southwest Grill will have the opportunity to enjoy drink selection at its finest with Coca-Cola Freestyle(R).

StoneMass To Partner With FASTFRAME To Offer Montage Social Media Solution

StoneMass, a San Diego-based full service online marketing and product development company, announced today that it will partner with franchise giant Fastframe

Sport Clips Haircuts Renews Partnership with Joe Gibbs Racing

Joe Gibbs Racing announces today that Sport Clips Haircuts will sponsor a total of eight races during the 2012 NASCAR season, including the Sprint Cup Series race in Darlington with the No. 11 Sport Clips Toyota driven by Denny Hamlin and seven...

"Mud, Sweat and Beers"

Anytime Fitness is getting down and dirty. The world's largest and fastest-growing fitness club chain recently entered into an agreement to become the "Official Fitness Club of Warrior Dash" – a "mud-crawling, fire leaping, extreme run from Hell,"..

Tasti D-Lite And Planet Smoothie Launch “The Vow” Sweepstakes

Tasti D-Lite, the great-tasting, lower-calorie frozen dessert chain that recently acquired Planet Smoothie, has partnered with “The Vow,"in theaters February 10, for the Tasti D-Lite “The Vow” Sweepstakes.

Cousins Subs® and Guests to Support Recovery of St. Alphonsus Parish in Greendale

Menomonee Falls based Cousins Subs® announced today that seven participating stores throughout the Milwaukee area will donate 10 percent of sales on Sunday, February 12 to benefit the St. Alphonsus Parish on West Loomis Road in Greendale.

Nationwide Massage Therapy Franchise to Recruit Everest College

Everest Colleges today announced that it has partnered with Elements Therapeutic Massage Inc., a massage therapy franchise with more than 80 locations nationwide, to provide job placement opportunities for graduates of Everest's massage therapy program.

Newly Crowned Miss America to Trade Her Crown for a Spatula: Laura Kaeppeler to Serve as Spokesperson for IHOP's National Pancake Day Celebration

IHOP's seventh annual National Pancake Day celebration benefitting Children's Miracle Network Hospitals is on Tuesday, February 28.

Weight Watchers Proclaims 2012 'The Year to Believe'

A reason to believe in tough times – it's something millions of Americans yearn for right now. That flash of optimism that can ignite confidence, the will to persevere, a new idea, a fresh outlook and, just maybe, the inspiration to transform a...

Northern Virginia Real Estate Company Teams up with Top Producer to Host Social Media Seminar

RE/MAX Select Properties, a Northern Virginia Real Estate Company, prides itself on staying up to date with the latest technologies.

Coca-Cola Announces First-Ever College Scholarship Contest With Chuck E. Cheese's

Coca-Cola, in conjunction with Chuck E. Cheese's -- the home of safe, fun family entertainment -- is teaming up on a college scholarship promotion.

Papa John's to Give Free Pizza to America If Fans Correctly 'Call' Super Bowl XLVI Coin Toss

No National Football League sponsor knows a quality "toss" like Papa John's founder, Chairman and CEO John Schnatter, but he's counting on America to call the coin toss for Super Bowl XLVI so that the country can flip over free pizza.

Fireman's Contractors, Inc. Joins Veteran Transition Franchise Initiative (VetFran)

Fireman's Contractors Inc. (OTCBB: FRCN) (OTCQB: FRCN), a commercial contractor offering services in the pavement maintenance and parking lot maintenance industry, today announced it has partnered with the Veteran Transition Franchise Initiative.

Brandmovers to Provide Digital Strategy, Digital Planning to Fast-Casual Restaurant Franchise

Moe's Southwest Grill has selected Brandmovers to be their digital agency of record in 2012.

Love is the Stuff Inside at Build-A-Bear Workshop

Build-A-Bear Workshop(R), the interactive entertainment retailer of customized stuffed animals, is continuing its support for The Children’s Heart Foundation (CHF) this Valentine’s Day.

Souper Bowl of Caring to Tackle Hunger in Montgomery County

Woodlands realty company, Century 21 Realty Partners has joined forces with the Montgomery County Food Bank for their annual Souper Bowl of Caring food drive. Century 21 will be collecting non-perishable food items and monetary contributions through...

Lightstone Group and Sage Hospitality Sign Development Deal for New DoubleTree by Hilton Hotel Location in Greater Boston

Sage Hospitality and The Lightstone Group are pleased to announce the signing of a franchise license agreement with Hilton Worldwide for a new DoubleTree by Hilton hotel location in Danvers, Mass.

BrightStar Care Helps Spread the Word About National Glaucoma Awareness Month

More than 2.2 million Americans have glaucoma, the leading cause of preventable blindness. However, half of them don't even know it.

Papa Murphy's Take 'N' Bake Pizza

Papa Murphy's Joins American Cancer Society Relay For Life National Corporate Team Program

Papa Murphy's International today announced it has joined the 2012 American Cancer Society Relay For Life® National Team Program.

Paul Davis Restoration

Paul Davis offices donate $9,000 to Michigan Association of Independent Agents (MAIA)

Paul Davis Restoration offices of Michigan have committed to a 2012 Diamond Level Partnership for the Michigan Association of Independent Agents (MAIA).

GNC Raises $2.79 million for St. Jude Children's Research Hospital® in 8th Annual St. Jude Thanks and Giving® Campaign

GNC Holdings, Inc. (NYSE: GNC), the nation's largest specialty retailer of health and wellness products, is pleased and proud to announce that its employees and customers donated a total of $2.79 million during GNC's seventh consecutive annual...


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Features & Special Reports

"The Proven Match" for Finding Qualified Franchisees Debuts on Franchising.com Ad Portal

Proven Match has teamed up with Franchise Update Media Group (FUMG) to give results-driven franchisors a cost-saving profiling service that delivers pre-qualified candidates.

Restaurateur Extraordinaire: Sam Covelli Does It With More Than 200 Locations

Sam Covelli says he grew up in the restaurant business working in his father's McDonald's.

Running For Charity: Colortyme Franchisee Raises Money And Awareness For Children's Hospital

This April will mark the third year in a row that Al Coelho has run the 26-mile Boston Marathon. That's a significant achievement. But it's only a part of what Coelho will do that day.

Turning Up The Heat: Learning How To Handle Irate Customers And Look Like A Hero

Irate customers. No matter how good you are at what you do, what business you are in, or where it is located, you will at some point find yourself facing an irate customer.

Sustaining Business: Zane Tankel On Growing During Tough Times

As the economy continues to struggle through a slow recovery, business people everywhere are looking for any tools or techniques that will help them keep their businesses alive and thriving.

Creating a Cost-Effective Lead Generation Strategy

For many franchisors, the traditional advertising vehicles - portals, print advertising, PR, and broker networks - do not appear to be working as effectively as they were five years ago.

New Highlights from the 2012 AFDR

In the previous two issues of FUSR, we published (1) a high-level overview of the 2012 Annual Franchise Development Report (AFDR), followed by (2) a selection of highlights from the report.

Finding Your Optimal Buyer: Sellers Must Learn To Look Beyond Price

When sellers are contemplating a decision regarding the sale of their business, they overwhelmingly select the bidder with the highest price, only to find afterward that this might not have been the best decision for their circumstances.

The Four Steps to Lead Generation Success, Part 4: Wow 'Em!

This fourth installment builds on those ideas, showing how you can "wow" your candidates and the importance of how you present your concept to them.

The Winner's Column - February 2012

As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.

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