May 20, 2012
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Your Retail Franchise Strategic Alliance News SourceFranchise News Watch brings you the latest in retail franchising strategic alliance news from around the web. As a news aggregator for the retail franchise industry, Franchise News Watch streams the latest ground breaking franchise articles, features, guides, blogs, news and more directly to your desktop.  Retail Franchise Strategic Alliance NewsYou Be the Designer: Flip Flop Shops Gets Creative with New Custom Flip Flop ProgramFlip Flop Shops will now let consumers Free Their Toes® with one-of-a-kind flip flops, created from their own artwork, photos, or designs, as part of a new "Custom Flip Flop Program."
Wild Birds Unlimited Offers Scholarships to Audubon Summer Camps NationwideThe average young person spends more than 53 hours per week connected to electronic media; more absorbed in the digital world than the natural world and Wild Birds Unlimited and the National Audubon Society are taking action. Toys"R"Us® Raises More Than $3.1 Million Across North America During 2012 Autism Speaks Fundraising CampaignToday, Toys"R"Us, Inc. announced that it raised more than $3.1 million in its stores across the U.S. and Canada during its sixth consecutive in-store and online fundraising campaign to benefit Autism Speaks, the world’s leading autism science and... Apple Seeds, Award-Winning Children's Playspace, Taps Fluent in Foreign to Manage International FranchisingFluent in Foreign LLC, a New York City based advisory firm that helps companies grow, finance and protect their business internationally, has been retained by Apple Seeds International LLC. McDonald’s Happy Meal to Feature Build-A-Bear Workshop Furry FriendsBuild-A-Bear Workshop(R), the interactive entertainment retailer of customized stuffed animals, announced today the continuation of its relationship with McDonald’s through the McDonald’s Happy Meal program. Aaron's Talladega Dream Weekend Winners To Be Presented With Custom Sam Bass TrophiesAaron's, Inc. (NYSE: AAN) will present one-of-a-kind, hand-painted Sam Bass trophies to the winners of the NASCAR Sprint Cup Series Aaron's 499 and Nationwide Series Aaron's 312 at Talladega Superspeedway May 5 and 6. Aaron's Honors Military Service PersonnelAaron's, Inc. will recognize the nation's nearly three million military personnel at the upcoming Memorial Day Weekend NASCAR race through partnerships with the Armed Forces Foundation (AFF) and Wounded Warrior Project (WWP). Cartridge World Awarded Three Schools $15,000 EachThree schools accepted $15,000 from Cartridge World as winners of a recent national contest to receive technology funding.
Snip-Its, Disney Partner To Let Sunshine Kids Be Princesses For A DaySnip-its (www.snipits.com), one of the country’s fastest-growing chains of children’s hair salons, is teaming up with Disney On Ice and Sunshine Kids to give a group of Sunshine Kids a chance to become Princesses for a Day. Nationwide Massage Therapy Franchise to Recruit Everest CollegeEverest Colleges today announced that it has partnered with Elements Therapeutic Massage Inc., a massage therapy franchise with more than 80 locations nationwide, to provide job placement opportunities for graduates of Everest's massage therapy program.
FASTSIGNS International Demonstrates Ongoing Support to Provide Better Credit Access NationwideAs part of FASTSIGNS International’s ongoing initiative to find solutions to our nation’s lack of credit access for viable business start-ups, the company will be co-sponsoring the April 17, 2012 Small Business Lending Summit in Washington... Laurens AIM Mail Center Works to Raise Funds for Children with MicrocephalyIf it wasn’t for the Foundation for Children with Microcephaly (FCM), AIM Mail Center owners Stacey and Pam Albers would not have much needed support and resources for their family. 600 Bikes Being Given Away to New Mexico Underprivileged Children at Mattress Firm’s 'Beds, Bikes and Tikes' Community EventMattress Firm’s 'Beds, Bikes and Tikes' Community Event is at 8 a.m., Saturday April 21 at the University of New Mexico’s PIT Parking Lot.
Men In Black 3 Inspired Frozen Treats Land At Baskin-Robbins Shops NationwideBaskin-Robbins, the world's largest chain of ice cream specialty shops, is ready for the arrival of Men In Black™ 3 to the big screen on May 25. Build-A-Bear Workshop and Major League Baseball Properties Team Up for a Season of Family FunBuild-A-Bear Workshop(R), the interactive entertainment retailer of customized stuffed animals, is continuing its relationship with Major League Baseball Properties(MLBP) to bring fans a variety of ways to show their team spirit this season. Flip Flop Shops Shreds the Gnar with a New LifeStyle TeamFlip Flop Shops will ride into spring with the creation of a new FFS LifeStyle Team. Up-and-coming surfer Jazmine Dean (Size 8) and street shredder Aidan Lynds (Size 10) will join professional surfer Erica Hosseini (Size 10) to form the FFS LifeStyle... Baskin-Robbins Invites Guests to Try Its New Iced Cappy Blast™ Beverage and Help Feeding America® Provide Up to One Million Meals for Local Food BankBaskin-Robbins, the world's largest chain of ice cream specialty shops, today invites guests to try its new Iced Cappy Blast™ beverage in a nationwide effort to help Feeding America, the nation's leading domestic hunger-relief charity, provide up... Edible Arrangements Teams With Renowned Foodscape Artist Carl Warner And Stern Advertising For Groundbreaking New Advertising CampaignIn a dramatic change from the company's traditional product-focused commercials, Edible Arrangements® has teamed with internationally-recognized foodscape artist Carl Warner and Stern Advertising to take a fresh approach to its advertising. Aaron's Dream Weekend at Talladega To Turn Out VIP Guests and BCS Champion Alabama-Themed RacecarAaron's, Inc. will once again honor BCS champion University of Alabama with a Crimson Tide-themed NASCAR paint scheme during the Aaron's 499 race at Talladega Superspeedway this weekend. LED Source(R) Teams Up With Toshiba To Donate New Led Lighting To Local CharityLED Source(R), an international supplier of LED lighting based in Wellington, has teamed up with Toshiba International Corporation, LED Lighting Systems Division, one of the largest lighting companies in the world, to donate an LED lighting retrofit for.. Toys"R"Us®, U.S. Helps "Shine A Light For Autism" During Sixth Annual Fundraising Campaign To Benefit Autism SpeaksToys"R"Us, Inc. today announced the launch of its two month in-store fundraising campaign to benefit Autism Speaks, the world’s leading autism science and advocacy organization. Woodcraft Offers Woodpeckers’ One-Time ToolsWoodworkers who relish owning new tools and celebrate American craftsmanship will appreciate the One-Time Tool Program offered by Woodcraft in partnership with Woodpeckers. Finally, It's Soup For Him! Jason Alexander Joins Soupman Team As Brand Champion And Business-BuilderSoupMan, Inc., the nation’s long-adored and highly acclaimed soup brand, today announced a new, integrated partnership with Emmy® and Golden Globe® nominated and Tony Award® winning actor Jason Alexander.
FASTSIGNS(R) Digs Into Sponsorship with The Bite TourFASTSIGNS International, Inc., the worldwide franchisor for FASTSIGNS® sign and graphic centers, has teamed up with NFuse Marketing to sponsor the 2011 season of The Bite Tour. College Hunks Hauling Junk & College Hunks Moving Recruits MLMC for Local Franchise Public Relations EffortMLMC today announced a partnership with the Tampa-based junk removal and moving franchise, College Hunks Hauling Junk and College Hunks Moving, to provide local media relations and community relations support for each of the company’s U.S.... Snip-Its To Benefit Kids' Meals, Inc.Snip-its (www.snipits.com), one of the country’s fastest-growing chains of children’s hair salons, is opening in Houston, TX the weekend of March 23, 2012. Athleta Announces 2012 Sponsorship of USA Women's Water Polo TeamToday Athleta, the women's sports and active lifestyle apparel brand owned by Gap Inc. (NYSE: GPS), announced its official 2012 sponsorship of the USA Women's Water Polo Team.
Bach to Rock Launches New Veterans Incentive ProgramBach to Rock (B2R), America's music school for students of all ages, announced today it has created a new incentive program that supports U.S. military veterans seeking to own a Bach to Rock franchise. Flip Flop Shops and REEF Partner to Kick-Off Flip Flop Season in CanadaWith the birds chirping, flowers blooming and temperatures rising, one thing is for sure…flip flop season has arrived! To celebrate, the home of the hottest brands and latest styles of flip flops and sandals, Flip Flop Shops, is partnering with...
Flip Flop Shops Invites Consumers to Enjoy the Cushe LifeThe laid-back, yet adventurous lifestyle that emanates out of every Flip Flop Shops serves as the perfect setting for Cushe (pronounced ‘Cushy’) footwear, a division of Wolverine Worldwide. Battery Giant Goes Green in Support of Children in Need with Beaumont’s Recycle-A-Thon!On Saturday April 21 and Sunday April 22nd, Battery Giant in Rochester Hills will expand its efforts to collect E-waste and donate the proceeds to raise scholarship funds for Beaumont Children’s Center for the treatment of Speech and Language... Special Olympics Usa Games Names First Founding Partner With $1 Million Pledge From The Toys"R"Us Children’s FundThe Organizing Committee of the 2014 Special Olympics USA Games and Toys"R"Us® today announced a $1 million commitment from the Toys"R"Us Children’s Fund.. Any Lab Test Now® and Ameridoc Partner to Give Consumers the Opportunity to take Control of Their HealthANY LAB TEST NOW®, one of the first direct access laboratory testing services companies in the U.S., has joined forces with AmeriDoc® in an effort to provide a complementary alternative to its customers who wish to take control of their health. The Original SoupMan Extends Brand Reach Through New Licensing Partnership with Excel CorporationSoupMan, Inc., announces that the nation’s long-adored and best-tasting soup brand, Original SoupMan, has selected Excel Corp., a nationally recognized brand-development firm as its official licensing partner. Barbeques Galore Offers Exclusive Franchise Discount Through New PartnershipBarbeques Galore, the leading retailer of premium grilling and outdoor products since 1980, partners with VetFran, a program aimed at helping veterans realize their dream of becoming a business owner. Massage Heights Joins Growing List of Franchisors Investing in Litigation InsuranceCherry Creek Insurance, one of the nation's top independent insurance agencies, announced today that Massage Heights, a fast-growing massage therapy franchise, has joined a growing list of franchise organizations to invest in Cherry Creek's franchisor...
Caribou Coffee's Amy's National Garden of Hope Blooms in Washington, D.C.aribou Coffee Company, Inc. (NASDAQ: CBOU) today announced the blooming dedication of Amy's National Garden of Hope at Brookside Gardens just outside of Washington, D.C. as a tribute to Amy Erickson, a beloved Caribou roastmaster who valiantly fought...
Flip Flop Shops Amps-up Partnership with Quiksilver and RoxyThe Flip Flop Shops’ Free Your Toes® movement continues to make waves around the world, and Quiksilver and Roxy are jumping aboard. StoneMass To Partner With FASTFRAME To Offer Montage Social Media SolutionStoneMass, a San Diego-based full service online marketing and product development company, announced today that it will partner with franchise giant Fastframe |
Features & Special ReportsAnatomy of a Turnaround: Bennigan's Reclaims The Integrity of An IconEveryone loves a good comeback story, and I am honored and humbled to be at the helm of a classic turnaround tale. Growth Machine: Anil Yadav Shows No Signs Of Slowing DownAnil Yadav has graced the pages (and one cover) of Multi-Unit Franchisee magazine twice before. 5 Key Mobile Marketing Strategies for FranchisesFor franchise marketers, mobile marketing is now paramount to a successful online strategy. MarketingSherpa: Marketing Wisdom for 2012In case you missed it (and when it comes to marketing and social media there's plenty to keep up on), MarketingSherpa published its Wisdom Report, "Marketing Wisdom for 2012" earlier this year. Time For Benchmarking: All That's Needed Is The WillI am convinced that someday the franchising community will finally get around to unleashing its biggest competitive strength: unit predictability. Improving the Speed and Effectiveness of Your Responses to ProspectsWe asked two franchise marketing pros what they're doing to provide more timely - and relevant - responses to prospect inquiries. Social Media Roundup - May 2012Here are four reasons local business marketers should continue to use the Yellow Pages. Health-Scare Reform: "There's Still More That We Don't Know Than We Do."Since national health care reform was signed into law in March 2010, it has generated strong reaction from multi-unit franchisees and small-business owners across the nation. The Customer Within: Provide Coworkers With The Best Service PossibleWhen we talk about customer service, we usually think about how we deal with the people who walk through our doors--both physical and virtual--to purchase our products and services. Do It Now: 3 Easy Ways To Stop Procrastinating TodayProcrastination is like a virus. It creeps up on you slowly, drains you of energy, and is difficult to get rid of if your resistance is low. 
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