May 20, 2012
Franchise News Watch

Your Pet Franchise Strategic Alliance News Source

Franchise News Watch brings you the latest in pet franchising strategic alliance news from around the web. As a news aggregator for the pet franchise industry, Franchise News Watch streams the latest ground breaking franchise articles, features, guides, blogs, news and more directly to your desktop.

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Pet Franchise Strategic Alliance News

Wild Birds Unlimited Offers Scholarships to Audubon Summer Camps Nationwide

The average young person spends more than 53 hours per week connected to electronic media; more absorbed in the digital world than the natural world and Wild Birds Unlimited and the National Audubon Society are taking action.

Zoom Room® Joins American Humane Association to Salute Hero Dogs

Zoom Room®, has joined forces with America's leading humanitarian organization to celebrate dogs and the people who love them as the new National Community Partner for the 2012 American Humane Association Hero Dog Awards™.

Camp Bow Wow Completes First "On Our Way Home Project"

Camp Bow Wow, North America's largest and fastest growing pet care franchise, an INC 5000 company, announces the completion of its "On Our Way Home Project," a philanthropic initiative through its non-profit organization.

Franchise Consulting Firm The Franchise Alliance Announces 300th Franchise Partner

Franchise consulting industry leader Franchise Alliance, Inc. announced yet another milestone today at its Atlanta Headquarters. Already the fastest growing international franchise brokerage network, the Franchise Alliance introduced The Goddard School...

FETCH! Pet Care and AAA Expand Landmark Marketing Partnership for National Pet and Home Care Services Rollout

FETCH! Pet Care, the nation's largest pet care brand offering professional pet sitting and dog walking services, today announced it has significantly expanded its first-of-its-kind partnership with AAA, North America's largest motoring and leisure...

FETCH! Pet Care Partners up with Halo Pet Food

Fetch! Pet Care just announced Halo, Purely for Pets as a founding partner of its Customer Loyalty Club, which provides exclusive rewards free to all Fetch! customers. Through this partnership, Fetch! customers receive 20% off all Halo natural pet product

FETCH! Pet Care and Veterinary Pet Insurance Align to Help Owners Better Care for and Protect Their Pets

FETCH! Pet Care (www.fetchpetcare.com), the nation's largest pet care brand offering professional pet sitting and dog walking services, today announced it has entered into a joint marketing agreement with Veterinary Pet Insurance (VPI), the nation's...

Bark Busters Partners with SPCA International to Support Operation Baghdad Pups

To help support the troops who have befriended pets they want to bring back home, Bark Busters, the world's largest dog training company, has expanded its relationship with SPCA International to support Operation Baghdad Pups (www.SPCA.com), a program...

FETCH! Pet Care Partners up with FURminator, Inc.

Fetch! Pet Care just announced Furminator, Inc. as a founding partner of its Customer Loyalty Club, which provides exclusive rewards and educational information free to all Fetch! customers. Through this partnership, Fetch! customers can receive discounts

Camp Bow Wow(R) Launches Fundraising Effort to Help Cure Cancer in Dogs, via Morris Animal Foundation's Canine Cancer Campaign - Dogs Get Bandanas

amp Bow Wow, the nation's fastest growing premier doggy day and overnight camp, has launched a fund raising effort on behalf of Morris Animal Foundation (MAF)...


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Features & Special Reports

Anatomy of a Turnaround: Bennigan's Reclaims The Integrity of An Icon

Everyone loves a good comeback story, and I am honored and humbled to be at the helm of a classic turnaround tale.

Growth Machine: Anil Yadav Shows No Signs Of Slowing Down

Anil Yadav has graced the pages (and one cover) of Multi-Unit Franchisee magazine twice before.

5 Key Mobile Marketing Strategies for Franchises

For franchise marketers, mobile marketing is now paramount to a successful online strategy.

MarketingSherpa: Marketing Wisdom for 2012

In case you missed it (and when it comes to marketing and social media there's plenty to keep up on), MarketingSherpa published its Wisdom Report, "Marketing Wisdom for 2012" earlier this year.

Time For Benchmarking: All That's Needed Is The Will

I am convinced that someday the franchising community will finally get around to unleashing its biggest competitive strength: unit predictability.

Improving the Speed and Effectiveness of Your Responses to Prospects

We asked two franchise marketing pros what they're doing to provide more timely - and relevant - responses to prospect inquiries.

Social Media Roundup - May 2012

Here are four reasons local business marketers should continue to use the Yellow Pages.

Health-Scare Reform: "There's Still More That We Don't Know Than We Do."

Since national health care reform was signed into law in March 2010, it has generated strong reaction from multi-unit franchisees and small-business owners across the nation.

The Customer Within: Provide Coworkers With The Best Service Possible

When we talk about customer service, we usually think about how we deal with the people who walk through our doors--both physical and virtual--to purchase our products and services.

Do It Now: 3 Easy Ways To Stop Procrastinating Today

Procrastination is like a virus. It creeps up on you slowly, drains you of energy, and is difficult to get rid of if your resistance is low.

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