May 20, 2012
Franchise News Watch

Your Home Services Franchise Strategic Alliance News Source

Franchise News Watch brings you the latest in home services franchising strategic alliance news from around the web. As a news aggregator for the home services franchise industry, Franchise News Watch streams the latest ground breaking franchise articles, features, guides, blogs, news and more directly to your desktop.

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Home Services Franchise Strategic Alliance News

Naeem Khan Joins Closet Factory’s Online Video Series

Closet Factory has launched world renowned Fashion Designer Naeem Khan as their latest personality for the Closet Stories online video series campaign.

Signal 88 Security Group

Strapped Communities Balance Budgets with Private Security Policing

A decision made by the city of Foley, Minn., a community of nearly 3,000 residents, is causing shockwaves throughout the state

Glass Doctor® Employee Starts Pillow Case Collection for Wounded U.S. Soldiers in Kuwait

Jeannine Beasley collects pillow cases. At first, collecting pillow cases seems like an odd hobby, but for Jeannine, it’s a calling to help others.

CENTURY 21 Real Estate Selects Market Leader to Provide Integrated Marketing and Technology Platform

Century 21 Real Estate LLC today announced that Market Leader (NASDAQ: LEDR) will provide its U.S.-based real estate professionals with new, state-of-the-art marketing that includes a fully integrated customer relationship management (CRM) platform.

ERA Real Estate Welcome Wilkinson & Associates As Newest Member Of Its Global Brand Network

ERA Real Estate, a global franchising leader, today announced the affiliation of Wilkinson & Associates Real Estate in Charlotte, N.C. With two offices and more than 600 agents, the area’s second largest firm will now do business as Wilkinson...

Shelfgenie To Match Donations Up To $250 In Effort To Raise $25,000 For Type 1 Diabetes

ShelfGenie® nnounced this week an offer to match 100 percent of every donation up to $250 per donation made by ShelfGenie employees, franchisees, designers, installers, suppliers and friends.

Century 21 Real Estate LLC Becomes the Official Real Estate Partner of U.S. Soccer

Century 21 Real Estate LLC, the franchisor of the world's largest real estate sales organization, today announced it is the official real estate company of U.S. Soccer, including the U.S. Men's and Women's National Teams, through March of 2014.

600 Bikes Being Given Away to New Mexico Underprivileged Children at Mattress Firm’s 'Beds, Bikes and Tikes' Community Event

Mattress Firm’s 'Beds, Bikes and Tikes' Community Event is at 8 a.m., Saturday April 21 at the University of New Mexico’s PIT Parking Lot.

Top-Ranking Real Estate Websites Join Keller Williams Realty

J.D. Kellum + Associates of Keller Williams Realty announced today that top-ranked Atlanta real estate websites http://www.LuxuryBuckhead.com, http://www.HomesInMidtown.com and http://www.HomesVirginiaHighland.com have joined forces in tandem with the...

Kitchen Tune-Up Aims to Help Veterans Become Business Owners

Kitchen Tune-Up is currently offering a program that supports veterans seeking to own their own home improvement franchise.

ServiceMaster Clean

Four ServiceMaster Brands Become Charter Members Of 'Boost A Hero' Program

Four ServiceMaster brands have joined forces with a new online fundraising program called Boost A Hero in an effort to help military veterans purchase franchise businesses.

Hunt Real Estate Era Extends Affiliation With ERA Real Estate

Charlie Young, president and CEO of ERA Real Estate, a leading global real estate franchisor, kicked off the company's annual International Business Conference and 40th Anniversary celebration today with the announcement of the long-term renewal of HUNT..

Paul Davis Restoration

Paul Davis offices donate $9,000 to Michigan Association of Independent Agents (MAIA)

Paul Davis Restoration offices of Michigan have committed to a 2012 Diamond Level Partnership for the Michigan Association of Independent Agents (MAIA).

Coverall Health Based Cleaning System

Coverall Health-Based Cleaning System® Announces bfw Advertising as Agency of Record

Coverall Health-Based Cleaning System®, a leading franchisor of commercial cleaning companies, announced today that it has hired bfw Advertising as its new agency of record.

Coverall Health Based Cleaning System

Coverall's Partnership With Dr. Charles Gerba Stresses Infection Prevention

During the cold and flu season, about one-third of the surfaces people touch at work are contaminated with disease-causing germs, according to the world's leading expert on infectious disease, Dr. Charles Gerba.

Mr. Rooter(R) Celebrates "Companies That Care Day" with Donations to RMHC(R)

To celebrate “Companies That Care Day”, Mr. Rooter Plumbing will donate $1 per Twitter follow for the next 100 followers to Ronald McDonald House Charities® (RMHC®).

Clockwork Brands Reaching Millions via Radio in 2012

Former Secretary of Education, Dr. Bill Bennett, FOX News Channe(R) contributor Mike Gallagher, and best-selling author Michael Medved will be sharing Mister Sparky(R), Benjamin Franklin Plumbing(R), and the One Hour Heating and Air Conditioning(R)...

Home Instead Senior Care Network Calls on the Public to Help Honor a Special Family with a Reunion in Celebration of a Loved One with Alzheimer’s Disease

There are three families with three distinctly different stories about how Alzheimer’s disease has affected them, but only one can win a family reunion that will honor their loved one’s life.Online voting is under way in the Home Instead...

Keller Williams® Realty Associates to Renew, Energize and Donate in Their Communities on May 10, 2012

This Thursday, May 10, more than 700 communities across North America will receive a helping hand from Keller Williams Realty agents participating in the company’s 4th annual RED Day.

College Hunks Hauling Junk & College Hunks Moving Recruits MLMC for Local Franchise Public Relations Effort

MLMC today announced a partnership with the Tampa-based junk removal and moving franchise, College Hunks Hauling Junk and College Hunks Moving, to provide local media relations and community relations support for each of the company’s U.S....

Ronald McDonald House of Fort Worth to Receive Donation from Aire Serv

Aire Serv LLC will be donating $8,000 to the Ronald McDonald House of Forth Worth during a check presentation at 12:30 p.m. on May 1 at the Ronald McDonald House located at 1004 7th Avenue, Fort Worth, TX 76104.

Weichert Remains a Strong Supporter of Morris Habitat for Humanity

The Weichert Family of Companies recently announced its ongoing support for Morris Habitat for Humanity. Through its most recent sponsorship, the company will fund two housing units on Lake Lenore Road in Denville. Construction will begin late this year..

Senior Helpers Partners With the Alzheimer's Foundation of America to Reduce Toll of Devastating Disease

With the incidence of Alzheimer's disease escalating and the needs of families dramatically increasing along with it, Senior Helpers, one of the largest in-home care companies for seniors in the nation, is proud to announce a strategic partnership with th

Amerian Leak Detection Partners With Water Agency To Help Prevent Wasteful Water Leaks

California water accountability efforts are in high gear. To assist the state on water leak survey, water conservation and prevention methods, Palm Springs based American Leak Detection (ALD) has teamed with the California Rural Water Association to...

Stanley Steemer Renews Sponsorship With Blue Jackets

Stanley Steemer, the nation's largest deep cleaning service, announced today that it has renewed its long-running corporate partnership with the Columbus Blue Jackets, a National Hockey League franchise it has sponsored since the team's 2000-01 inaugural.

Steamatic Catastrophe Management Partners With Steamatic of Australia for Flood Cleanup and Restoration

Steamatic Catastrophe Management (SCM) is working in Northern Victoria, Australia with Steamatic of Australia on cleanup and restoration following the devastation of recent floods. SCM is a company owned by Steamatic's franchise owners who work together o

ERA Real Estate Selects Allison+Partners as Agency of Record

Allison+Partners has been chosen as the public relations agency of record for ERA® Real Estate, franchising leader in the residential real estate industry.

Barbeques Galore Offers Exclusive Franchise Discount Through New Partnership

Barbeques Galore, the leading retailer of premium grilling and outdoor products since 1980, partners with VetFran, a program aimed at helping veterans realize their dream of becoming a business owner.

Home Care Assistance Partners With the Alzheimer's Association to Promote Early Detection of Alzheimer's Disease

Home Care Assistance, North America's leading provider of in-home care for seniors, announced today that, along with companies including Genworth, Starbucks, Intel and Pfizer, they are now a Champion Partner of the Alzheimer's Early Detection Alliance...

CMI and Mr. Handyman Partner to Help the Elderly & Disabled Stay in their Homes

CMI, a provider of services to the elderly and disabled for over two decades, has long made use of an Assistive Technology product platform they call SimplyHome™ to serve residents in varied living arrangements from apartments and single-home settin

Pillar to Post

Pillar To Post and Hayman Residential Engineering Services Launch Foundation Inspections for Manufactured Homes

Pillar To Post, the industry leader in home inspection services and Hayman Residential Engineering Services (HRES), a nationwide engineering and architectural firm, jointly announced today a strategic alliance.

Filta Environmental Kitchen Solutions Makes Donation to the IDEAS Student Organization at the University of Central Florida for its Earth Day Celebration

Filta has made a donation to the IDEAS Student Group at UCF in honor of Earth Day 2012. Filta hopes that its donation promotes sustainability and environmental awareness across the UCF campus.

College Students to Volunteer Over 1,500 Hours During Alternative Spring Break

For two weeks in March, 100 of College Pro Painters' college student managers and full-time staff members will participate in College Pro's 6th Annual Alternative Spring Break, traveling to Nashville where they will contribute over 1,500 volunteer hours..

Handyman Connection Home Improvement Company Partners With Ronald McDonald Charities

"The House that Love Built," the Ronald McDonald House in Colorado Springs, Colorado just got cozier with the help of Handyman Connection.

CODA Automotive Selects Mr. Electric as Preferred EV Charging Station Installation Partner

CODA Automotive, a leading developer of all-electric vehicles, today named electric service and repair company Mr. Electric as its preferred provider of electric vehicle supply equipment (EVSE) installation services

Homes.com and RE/MAX® Launch New Online Strategic Partnership

Homes.com and RE/MAX, LLC, announced today the launch of a major new online marketing partnership.

United Country Conducts 2012 Arkansas State Ducks Unlimited Banquet

Several United Country Real Estate offices from Arkansas, Missouri, Louisiana and Oklahoma participated in the 2012 Arkansas State Ducks Unlimited Banquet Saturday, Feb. 11 in Rogers, Ark. The event raised nearly $20,000 to support conservation...

Northern Virginia Real Estate Company Teams up with Top Producer to Host Social Media Seminar

RE/MAX Select Properties, a Northern Virginia Real Estate Company, prides itself on staying up to date with the latest technologies.

Central Ohio Senior Care Company Partners with the Alzheimer’s Association to Promote Early Detection of Alzheimer’s Disease

Home Care Assistance, North America’s leading provider of in-home care for seniors, announced today that, along with companies including Genworth, Starbucks, Intel and Pfizer, they are now a Champion Partner of the Alzheimer’s Early Detection.

UNITS Franchising Group, Inc. Announces Partnership with FranChoice

NITS Franchising Group, Inc., an affordable and convenient mobile-storage company, today announced its strategic partnership with Eden Prairie, Minn.-based FranChoice, the premier network of franchise referral consultants in the United States.

Handyman Service in Nashville, TN, Partners with SEO Firm to Help More Locals with Home Improvement

ANDY OnCall Nashville, a handyman service and home remodeling contractor providing service in the Nashville, TN, area, recently partnered with Prospect Genius, a leader in online marketing, to assist local homeowners in need of handyman services.

Homewatch CareGivers Partners with DCS Accounting and Tax Services to Provide Daily Money Management

Homewatch CareGivers, a leader in the in-home care industry, has signed on Maria Smith of DCS Accounting and Tax Services to provide Daily Money Management services for their clients.

HomeVestors Makes Crunching the Numbers Easy with eRealInvestor's Revolutionary Real Estate Financial Analysis Application

HomeVestors(R) of America, Inc., the company famous for its "We Buy Ugly Houses"(R) billboards and America's #1 Home Buyer, is offering a new software service, eRealAnalyzer™, on its website to help potential buyers of its franchisees' properties...

RE/MAX Hot Air Balloon to Visit Gary Elementary School in West Chicago on April 27 for Educational Program

The RE/MAX Hot Air Balloon will visit Gary Elementary School, 130 E. Forest Ave., West Chicago, Ill., on April 27 when the balloon crew will present an interactive educational program developed and sponsored by the RE/MAX Northern Illinois real estate...

Fireman's Contractors, Inc. Joins Veteran Transition Franchise Initiative (VetFran)

Fireman's Contractors Inc. (OTCBB: FRCN) (OTCQB: FRCN), a commercial contractor offering services in the pavement maintenance and parking lot maintenance industry, today announced it has partnered with the Veteran Transition Franchise Initiative.

CENTURY 21 Real Estate LLC Announces Affiliation with the Distressed Property Institute

Century 21 Real Estate LLC, the franchisor of the world's largest residential real estate sales organization, today announced an agreement with the Distressed Property Institute, LLC to bring the industry-leading Certified Distressed Property Expert®

ERA Real Estate Welcomes Legacy Real Estate & Associates in Fremont, Calif., as the Newest Member of Its Global Brand Network

ERA Real Estate, a leading global real estate franchisor, today announced the affiliation of Legacy Real Estate & Associates in Fremont, Calif., under its ERA Powered(SM) brand offering.

CENTURY 21 Real Estate and HomeFinder.com(R) Announce Advertising Agreement

Century 21 Real Estate LLC, the franchisor of the world's largest residential real estate sales organization, and HomeFinder.com®, a leading national real estate search site that connects home buyers and sellers with comprehensive property listings...

Northern Virginia Real Estate Company Teams up with George Mason University

RE/MAX Select Properties, a Northern Virginia Real Estate Company, recently partnered with George Mason University to work with graduate students pursuing a master’s degree in Organizational Development and Knowledge Management (ODKM) in the School.

Firstlight Homecare And Seniorchecked Announce Partnership To Help Reduce Senior Fraud

FirstLight HomeCare, a provider of quality, affordable, non-medical in-home care, and SeniorChecked, a national network that helps seniors safely and independently age in place by connecting them to verified and trusted local service providers, have annou


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Features & Special Reports

Anatomy of a Turnaround: Bennigan's Reclaims The Integrity of An Icon

Everyone loves a good comeback story, and I am honored and humbled to be at the helm of a classic turnaround tale.

Growth Machine: Anil Yadav Shows No Signs Of Slowing Down

Anil Yadav has graced the pages (and one cover) of Multi-Unit Franchisee magazine twice before.

5 Key Mobile Marketing Strategies for Franchises

For franchise marketers, mobile marketing is now paramount to a successful online strategy.

MarketingSherpa: Marketing Wisdom for 2012

In case you missed it (and when it comes to marketing and social media there's plenty to keep up on), MarketingSherpa published its Wisdom Report, "Marketing Wisdom for 2012" earlier this year.

Time For Benchmarking: All That's Needed Is The Will

I am convinced that someday the franchising community will finally get around to unleashing its biggest competitive strength: unit predictability.

Improving the Speed and Effectiveness of Your Responses to Prospects

We asked two franchise marketing pros what they're doing to provide more timely - and relevant - responses to prospect inquiries.

Social Media Roundup - May 2012

Here are four reasons local business marketers should continue to use the Yellow Pages.

Health-Scare Reform: "There's Still More That We Don't Know Than We Do."

Since national health care reform was signed into law in March 2010, it has generated strong reaction from multi-unit franchisees and small-business owners across the nation.

The Customer Within: Provide Coworkers With The Best Service Possible

When we talk about customer service, we usually think about how we deal with the people who walk through our doors--both physical and virtual--to purchase our products and services.

Do It Now: 3 Easy Ways To Stop Procrastinating Today

Procrastination is like a virus. It creeps up on you slowly, drains you of energy, and is difficult to get rid of if your resistance is low.

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