February 05, 2012
Franchise News Watch

Your Home Services Franchise News Source

Franchise News Watch brings you the latest in home services franchising news from around the web. As a news aggregator for the home services franchise industry, Franchise News Watch streams the latest ground breaking franchise articles, features, guides, blogs, news and more directly to your desktop.

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Home Services Franchise News

Century 21 Real Estate Unveils First Super Bowl Commercial

Century 21 Real Estate LLC, the franchisor of the world's largest real estate sales organization, today unveiled its first ever Super Bowl commercial on century21.com.

Green House Cleaning Franchise Better Life Maids Offers Free Green House Cleaning Sweepstakes

Better Life Maids is offering a green house cleaning for a year sweepstakes. The lucky winner will receive an entire year of monthly cleaning visits from the green house cleaning franchise.

Realogy Completes Offering of Two Series of Senior Secured Notes

Realogy Corporation (the "Company") announced today that it successfully completed its previously announced private offering of $593 million aggregate principal amount of 7.625% Senior Secured First Lien Notes due 2020.

Partnership Results In Name Merger For Leading Franchise And Property Service Companies

The Franchise Company (TFC) of Toronto officially changed its name to FirstService Brands this month.

Home Care Assistance Announces Third Book in Its Senior Health and Wellness Series

Home Care Assistance, North America’s leading provider of in-home care, is excited to announce "From Hospital to Home Care: A Step by Step Guide to Providing Care to Patients Post Hospitalization," the latest book in its senior health and wellness..

Super Bowl Parties Worth Cheering About

They are excited, they are rowdy and they are hungry. They're coming over to watch the big game, and they're leaving behind stains and crumbs for you to clear away.

Lucas Oil Stadium, the Site of Super Bowl XLVI, Goes Green with Filta’s Environmental Services

Super Bowl Sunday, the nation’s second largest day of food consumption behind Thanksgiving, will be a little more environmentally friendly with the services provided by Filta’s local Indianapolis Franchise Owner.

Home Care Assistance Recognizes Heart Month

Home Care Assistance, North America's leading provider of in-home care, is raising awareness around heart disease and stroke prevention in observance of heart month.

Breathe Green & Easy: Pro Energy Consultants Launches 'Breathe Green & Easy' Homeowner Education Campaign

During the month of February, Pro Energy Consultants will be educating consumers and communities on how to make sure their home is the safe breathing environment it should be.

Global Real Estate Network Marks 39 Years

In spite of a struggling economy, RE/MAX continues to be the industry leader in key categories, and is also leading the way in international growth, adding 8 countries in 2011.

Agents Take the Helm at RE/MAX Countryside in Hoffman Estates

RE/MAX Countryside at 1634 W. Algonquin Road, Hoffman Estates, Ill., is now under new ownership.

Coldwell Banker Central PA Builders Breakfast a Success - Area Builders, New Construction Agents Gather to Kick Off 2012

Coldwell Banker Select Professionals offered a “Building for Success in 2012” breakfast seminar last week to bring new construction partners together at the Park Inn Harrisburg West, to deliberate over 2012 market conditions, priorities and...

Coldwell Banker Select Professionals News - The Jennifer Hollister Group Adds Two Real Estate Veterans to Growing Team

The Jennifer Hollister Group this week announced the addition of 2 experienced sales professionals to expand service to the south central Pennsylvania real estate market.

Home Care Assistance Launches AlzheimersHomeCare.com

Home Care Assistance, the leading provider of in-home care for seniors, is proud to announce the launch of AlzheimersHomeCare.com. Created for families evaluating care solutions for a loved one with Alzheimer’s disease.

Fireman's Contractors Announces New Board Member

Fireman's Contractors, Inc. (OTCBB: FRCN) (OTCQB: FRCN) today announced the addition of Gary Cochran to its board of directors.

Three Fountains Ace Hardware Named 'Best Hardware Store'

Lexington Life magazine has solidified Three Fountains Ace Hardware’s standing as the local “helpful place” by recognizing it as the “Best Hardware Store” in the area.

St. Louis Home Care Company Develops a Cutting-Edge Approach to Reducing Avoidable Hospital Readmissions

Home Care Assistance of St. Louis, North America’s leading provider of in-home care, announced today a long-term initiative to reduce avoidable hospitalizations and readmissions and become the leader among home care agencies in hospitalization...

Spring-Green Lawn Care Celebrates 35th Anniversary

Over the last 35 years, Spring-Green has seen growth of all kinds, which is a testament to the franchise model and the high level of customer service provided by each locally owned and operated franchise.

Real Property Management Wins Several Major Awards

Real Property Management (http://realpropertymgt.com) has cleaned house, winning several major national awards and earning high marks on a number of key industry lists.

ServiceMaster Clean

ServiceMaster Restoration by DSI Expands Digital Reach in 2011 by Launching New Website and Joining RestorationMasterFinder.com

ServiceMaster Restoration by DSI (one of the largest U.S. operators of ServiceMaster Clean franchised businesses) has launched a new website http://www.servicemaster-dsi.com.

Sotheby's International Realty Brand Enters Taiwan

Sotheby's International Realty Affiliates LLC today announced the opening of Taiwan Sotheby's International Realty, the newest member of its network.

Local Kitchen Tune-Up Owner Attends National Reunion

National kitchen and bath remodeling franchise, Kitchen Tune-Up, recently held their 24th Annual National Reunion, a three-day training conference for franchise owners from across the country.

Established Hartford Area Agency is Now Weichert, Realtors(R) - The Zubretsky Group

Broker John Zubretsky, Jr., a high-profile Hartford area broker for 35 years, has announced his company’s affiliation with Weichert Real Estate Affiliates, Inc. (WREA).

U.S. Lawns Grows Strong in 2011, Now Counts More Than 250 Franchises Nationwide

U.S. Lawns, one of America’s fastest-growing franchisors, capped its 25th anniversary year in 2011 with growth exceeding a record 250 franchises in its commercial landscape-management network.

Cleaning Company COIT Predicts Strong Franchise Growth in 2012

COIT, a leading supplier of specialty cleaning and disaster restoration services headquartered in San Francisco, is hailing the success of its employee-based “Franchise Ownership Program” while predicting that 2012 will bring new...

Century 21 Real Estate's First Super Bowl Commercial Stars Donald Trump, Deion Sanders and Apolo Ohno

Century 21 Real Estate LLC, the franchisor of the world's largest real estate sales organization, today released three teasers from its upcoming Super Bowl television commercial starring an impressive array of celebrity talent as they participate in the..

Spring-Green Lawn Care Hosts Manager Training Seminar

Spring-Green Lawn Care recently held a three-day Manager Training Seminar at the corporate Support Center.

American Leak Detection Saves Golden Estates Community Over $100,000 on Yearly Water Bill

The Golden Estates Mobile Home Community received a $27,000 water bill in January 2011 when Manager Crissy King said she “just wanted to cry.” Instead, she decided to investigate what happened.

HouseMaster Offers Advice on Avoiding Last Minute Contract Cancellations

The National Association of Realtors(R) has stated that its index of pending home sales jumped 7.3 percent in November to a reading of 100.1.

BrightStar Care Helps Spread the Word About National Glaucoma Awareness Month

More than 2.2 million Americans have glaucoma, the leading cause of preventable blindness. However, half of them don't even know it.

The Filta Environmental Kitchen Solutions Franchise Opens New Location in Saratoga Springs, NY

Filta Environmental Kitchen Solutions has recently begun offering service to Saratoga and its surrounding communities with the addition of Franchise Owners Albert Feldman and Tom Buchan.

RE/MAX Plaza Expands by Adding Wauconda Brokerage

The RE/MAX Plaza brokerage chain recently grew to three offices after its broker/owner, Rob Schaid, purchased the existing RE/MAX office in the Lake County community of Wauconda, Ill.

Coverall Health Based Cleaning System

Coverall Names Laura J. Hendricks its President and CEO

Coverall Health-Based Cleaning System®, a leading franchisor of commercial cleaning businesses, has appointed Laura J. Hendricks as its President and Chief Executive Officer.

Cathy Clark Joins RE/MAX Prestige

Andrew Armata and Stacey Alcorn, Broker/Owners of RE/MAX Prestige in Groton, are pleased to announce that Cathy Clark has joined the real estate office as a sales associate.

St. Martin Team Joins RE/MAX Prestige

Gary St. Martin, a twenty five year veteran real estate agent doing business throughout the Merrimack Valley and Southern New Hampshire, has joined RE/MAX Prestige.

Filta Environmental Kitchen Solutions Adds Key Support Programs for Its Franchise Owners

Filta Environmental Kitchen Solutions, already well known in the franchise industry for its strong support programs, has announced a strategic partnership with Virtual Fleet Supervisor “VFS” for a complete fleet tracking program.

Malissa Butterfield Joins RE/MAX Prestige

Malissa Butterfield has joined RE/MAX Prestige as the newest member of this dynamic sales team. Butterfield brings to the office 7+ years of experience as a residential appraiser and more recently as a sales agent. Malissa is a proud member of The Foley..

Realogy Announces Pricing Of Its Offering Of Two Series Of Senior Secured Notes

Realogy Corporation (the "Company") announced today that it priced $593 million aggregate principal amount of 7.625% senior secured first lien notes due 2020.

Home Care Assistance Launches Senior-Care.com

Home Care Assistance, the leading provider of in-home care for seniors, is proud to announce the launch of Senior-Care.com.

United Country Marketing Services Vice President Named 2012 Rising Star

Kevin Oldham has been recognized as a 2012 Rising Star by KC Business magazine. The third annual program honors outstanding Kansas City leaders under the age of 40 in both for-profit companies and not-for-profit organizations.

TWO MEN AND A TRUCK(R) Michigan Franchise Locations Donate More Than $254,000 in Charitable Moves in 2011

Long known as the "Movers Who Care®," TWO MEN AND A TRUCK® franchise locations across Michigan donated more than 2,500 hours, the equivalent of $254,288, in charitable moves in 2011. The in-kind effort assisted a number of non-profit...

Realogy Announces Proposed Offering Of Two Series Of Senior Secured Notes

Realogy Corporation (the "Company") announced today that it is proposing to issue approximately $593 million aggregate principal amount of senior secured first lien notes due 2020.

RE/MAX Chairman: Look for Continued Housing Market Recovery in 2012

The end of 2011 brought good news on the nation's economic front, with unemployment in December falling to its lowest level in three years and the economy adding 200,000 jobs during the same month.

Home Care Assistance Develops a Cutting-Edge Approach to Reducing Avoidable Hospital Readmissions

As America continues to grapple with exploding health care costs, Congress and the Centers for Medicare and Medicaid have placed a renewed emphasis on eliminating avoidable hospital readmissions.

Real Estate Ads Use Personal Motivations

This month, global real estate franchisor, RE/MAX rolls out an entirely new national ad campaign focusing on "all the things that move you." The innovative campaign strikes an emotional note with consumers and features the sentimental Jim Croce song,...

Better Homes and Gardens Real Estate Strengthens Its Presence in Georgia

Better Homes and Gardens® Real Estate today announced the addition of one of the fastest growing brokerages in the Central Savannah River Area to its network.

Souper Bowl of Caring to Tackle Hunger in Montgomery County

Woodlands realty company, Century 21 Realty Partners has joined forces with the Montgomery County Food Bank for their annual Souper Bowl of Caring food drive. Century 21 will be collecting non-perishable food items and monetary contributions through...

Fireman's Contractors, Inc. Joins Veteran Transition Franchise Initiative (VetFran)

Fireman's Contractors Inc. (OTCBB: FRCN) (OTCQB: FRCN), a commercial contractor offering services in the pavement maintenance and parking lot maintenance industry, today announced it has partnered with the Veteran Transition Franchise Initiative.

Coverall Health Based Cleaning System

Coverall Health-Based Cleaning System® at Franchise Expo South in Miami Beach

Coverall was a featured exhibitor at this weekend's Franchise Expo South, the premier franchise expo serving the Southeastern U.S., Latin America, and the Caribbean.

Northern Virginia Real Estate Company Teams up with Top Producer to Host Social Media Seminar

RE/MAX Select Properties, a Northern Virginia Real Estate Company, prides itself on staying up to date with the latest technologies.


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Features & Special Reports

Creating a Cost-Effective Lead Generation Strategy

For many franchisors, the traditional advertising vehicles - portals, print advertising, PR, and broker networks - do not appear to be working as effectively as they were five years ago.

New Highlights from the 2012 AFDR

In the previous two issues of FUSR, we published (1) a high-level overview of the 2012 Annual Franchise Development Report (AFDR), followed by (2) a selection of highlights from the report.

Finding Your Optimal Buyer: Sellers Must Learn To Look Beyond Price

When sellers are contemplating a decision regarding the sale of their business, they overwhelmingly select the bidder with the highest price, only to find afterward that this might not have been the best decision for their circumstances.

The Four Steps to Lead Generation Success, Part 4: Wow 'Em!

This fourth installment builds on those ideas, showing how you can "wow" your candidates and the importance of how you present your concept to them.

The Winner's Column - February 2012

As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.

Jim Collins to Keynote 2012 Multi-Unit Franchising Conference

Multi-Unit Franchisee Magazine announced today that Jim Collins, business expert and best-selling author, will deliver the opening keynote address at the 2012 Multi-Unit Franchising Conference (MUFC).

Growing Up Franchising: Sam Covelli Develops Both His Brands And Employees

Sam Covelli says he grew up in the restaurant business working in his father's McDonald's. Under his father's leadership, Covelli Enterprises eventually grew to 26 locations, one of the largest McDonald's franchisees in the country.

Members Only: Ray Harrigill Builds A Successful Membership-Based Business Model

Ray Harrigill believes in diversification. His Sunray Companies has restaurants (Bumpers Drive-In), tanning salons (Palm Beach Tan), fitness centers (Koko FitClub), and hotel properties (Hampton Inn), to name a few. That's because of lessons he's learned along the way.

Creating Jobs: Zane Tankel Is Taking Matters Into His Own Hands

Zane Tankel is not waiting on any government job programs to help his business.

CMO Roundtable - Using Profiling to Retain More Customers

What are some fresh, innovative ways you are using profiling, targeting,<br /> and loyalty programs to acquire and retain more customers?

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