February 06, 2012
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Your Franchise Consultants Franchise Personnel News SourceFranchise News Watch brings you the latest in franchise consultants franchising personnel news from around the web. As a news aggregator for the franchise consultants franchise industry, Franchise News Watch streams the latest ground breaking franchise articles, features, guides, blogs, news and more directly to your desktop.  Franchise Consultants Franchise Personnel NewsNew SIGNARAMA Ownership in Rocky Hill, CTThe United Franchise Group (UFG), a $500 million West Palm Beach franchise organization, announced today Richard and Gabriela Kossakoski are now the new owner of the Rocky Hill SIGNARAMA at 2162 Silas Deane Highway. Canadian Franchise Association Welcomes New Board MembersThe Canadian Franchise Association (CFA) announced the appointment of Stéphane Breault as the new CFA Board of Directors Chair and the election of eight new members to its Board of Directors at its Annual General Meeting held on May 5, 2008. Reginald Batts Named OneCoach Regional DirectorReginald Batts has been named OneCoach Regional Director, supporting franchisees in regions and territories across North America. . Restaurant Executive Named to Franchise Association Leadership TeamADIR Restaurants Corp. Pres. and COO Jose J. Cofino has been elected as a member of the International Franchise Association's board of directors. Jason A. Straczewski Named Franchise Association's Government Relations DirectorThe International Franchise Association has named Jason A. Straczewski as director of government relations. Franchise Association President Gains CEO TitleMatthew R. Shay, president of the International Franchise Association since 2005, has been promoted by the board of directors to assume the additional duties of chief executive officer of the 48-year-old organization. FCA appoints new Executive DirectorCommunications industry executive and consultant Steve Wright has been appointed to head Australia's peak franchising sector representative group, the Franchise Council of Australia (FCA). |
Features & Special ReportsCreating a Cost-Effective Lead Generation StrategyFor many franchisors, the traditional advertising vehicles - portals, print advertising, PR, and broker networks - do not appear to be working as effectively as they were five years ago. New Highlights from the 2012 AFDRIn the previous two issues of FUSR, we published (1) a high-level overview of the 2012 Annual Franchise Development Report (AFDR), followed by (2) a selection of highlights from the report. Finding Your Optimal Buyer: Sellers Must Learn To Look Beyond PriceWhen sellers are contemplating a decision regarding the sale of their business, they overwhelmingly select the bidder with the highest price, only to find afterward that this might not have been the best decision for their circumstances. The Four Steps to Lead Generation Success, Part 4: Wow 'Em!This fourth installment builds on those ideas, showing how you can "wow" your candidates and the importance of how you present your concept to them. The Winner's Column - February 2012As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas. Jim Collins to Keynote 2012 Multi-Unit Franchising ConferenceMulti-Unit Franchisee Magazine announced today that Jim Collins, business expert and best-selling author, will deliver the opening keynote address at the 2012 Multi-Unit Franchising Conference (MUFC). Growing Up Franchising: Sam Covelli Develops Both His Brands And EmployeesSam Covelli says he grew up in the restaurant business working in his father's McDonald's. Under his father's leadership, Covelli Enterprises eventually grew to 26 locations, one of the largest McDonald's franchisees in the country. Members Only: Ray Harrigill Builds A Successful Membership-Based Business ModelRay Harrigill believes in diversification. His Sunray Companies has restaurants (Bumpers Drive-In), tanning salons (Palm Beach Tan), fitness centers (Koko FitClub), and hotel properties (Hampton Inn), to name a few. That's because of lessons he's learned along the way. Creating Jobs: Zane Tankel Is Taking Matters Into His Own HandsZane Tankel is not waiting on any government job programs to help his business. CMO Roundtable - Using Profiling to Retain More CustomersWhat are some fresh, innovative ways you are using profiling, targeting,<br /> and loyalty programs to acquire and retain more customers? 
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