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    <title>Franchise News Watch: Franchise Feature Stories and Articles</title>
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    <description>Franchise News Watch is a news aggregator for the franchise industry. Listing articles, news, features, whitepapers, and more from around the web.</description>
    <language>en-us</language>
	<managingEditor>benjaminf@franchiseupdatemedia.com (Franchise Update)</managingEditor>
	<lastBuildDate>Mon, 06 Feb 2012 01:50:59 PST</lastBuildDate>
	<copyright>Copyright 2012 Franchise Update Media Group. All rights reserved.</copyright>

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	<item>
		<guid>http://www.franchise-update.com/article/1652/</guid>
		<title>Creating a Cost-Effective Lead Generation Strategy</title>
		<description>For many franchisors, the traditional advertising vehicles - portals, print advertising, PR, and broker networks - do not appear to be working as effectively as they were five years ago.</description>
		<link>http://www.franchise-update.com/article/1652/</link>
		<pubDate>Wed, 01 Feb 2012 12:00:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.franchise-update.com/article/1653/</guid>
		<title>New Highlights from the 2012 AFDR</title>
		<description>In the previous two issues of FUSR, we published (1) a high-level overview of the 2012 Annual Franchise Development Report (AFDR), followed by (2) a selection of highlights from the report. </description>
		<link>http://www.franchise-update.com/article/1653/</link>
		<pubDate>Wed, 01 Feb 2012 10:00:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.mufranchisee.com/article/1645/</guid>
		<title>Finding Your Optimal Buyer: Sellers Must Learn To Look Beyond Price</title>
		<description>When sellers are contemplating a decision regarding the sale of their business, they overwhelmingly select the bidder with the highest price, only to find afterward that this might not have been the best decision for their circumstances.</description>
		<link>http://www.mufranchisee.com/article/1645/</link>
		<pubDate>Wed, 01 Feb 2012 08:00:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.franchise-update.com/article/1654/</guid>
		<title>The Four Steps to Lead Generation Success, Part 4: Wow 'Em!</title>
		<description>This fourth installment builds on those ideas, showing how you can "wow" your candidates and the importance of how you present your concept to them. </description>
		<link>http://www.franchise-update.com/article/1654/</link>
		<pubDate>Wed, 01 Feb 2012 08:00:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.franchise-update.com/article/1655/</guid>
		<title>The Winner's Column - February 2012</title>
		<description>As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.</description>
		<link>http://www.franchise-update.com/article/1655/</link>
		<pubDate>Wed, 01 Feb 2012 06:00:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.franchising.com/articles/1656/</guid>
		<title>Jim Collins to Keynote 2012 Multi-Unit Franchising Conference</title>
		<description>Multi-Unit Franchisee Magazine announced today that Jim Collins, business expert and best-selling author, will deliver the opening keynote address at the 2012 Multi-Unit Franchising Conference (MUFC).</description>
		<link>http://www.franchising.com/articles/1656/</link>
		<pubDate>Tue, 31 Jan 2012 12:20:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.mufranchisee.com/article/1644/</guid>
		<title>Growing Up Franchising: Sam Covelli Develops Both His Brands And Employees</title>
		<description>Sam Covelli says he grew up in the restaurant business working in his father's McDonald's. Under his father's leadership, Covelli Enterprises eventually grew to 26 locations, one of the largest McDonald's franchisees in the country.</description>
		<link>http://www.mufranchisee.com/article/1644/</link>
		<pubDate>Mon, 30 Jan 2012 08:00:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.mufranchisee.com/article/1648/</guid>
		<title>Members Only: Ray Harrigill Builds A Successful Membership-Based Business Model </title>
		<description>Ray Harrigill believes in diversification. His Sunray Companies has restaurants (Bumpers Drive-In), tanning salons (Palm Beach Tan), fitness centers (Koko FitClub), and hotel properties (Hampton Inn), to name a few. That's because of lessons he's learned along the way.</description>
		<link>http://www.mufranchisee.com/article/1648/</link>
		<pubDate>Wed, 25 Jan 2012 12:00:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.mufranchisee.com/article/1650/</guid>
		<title>Creating Jobs: Zane Tankel Is Taking Matters Into His Own Hands</title>
		<description>Zane Tankel is not waiting on any government job programs to help his business.</description>
		<link>http://www.mufranchisee.com/article/1650/</link>
		<pubDate>Wed, 25 Jan 2012 10:00:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.franchise-update.com/article/1635/</guid>
		<title>CMO Roundtable - Using Profiling to Retain More Customers</title>
		<description>What are some fresh, innovative ways you are using profiling, targeting,andlt;br /andgt; and loyalty programs to acquire and retain more customers?</description>
		<link>http://www.franchise-update.com/article/1635/</link>
		<pubDate>Wed, 25 Jan 2012 08:00:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.mufranchisee.com/article/1649/</guid>
		<title>The Happiness Dividend: You Can Raise The Satisfaction Level Of Your Employees</title>
		<description>Nearly every company in the world gives lip service to the idea that "our people are our greatest asset."</description>
		<link>http://www.mufranchisee.com/article/1649/</link>
		<pubDate>Wed, 25 Jan 2012 08:00:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.mufranchisee.com/article/1651/</guid>
		<title>Online Only?: Don't Neglect The Personal Customer Service Experience</title>
		<description>No one I know would dispute the benefits technology--specifically the computer--has had on every aspect of our lives.</description>
		<link>http://www.mufranchisee.com/article/1651/</link>
		<pubDate>Wed, 25 Jan 2012 06:00:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.franchise-update.com/article/1634/</guid>
		<title>Multi-Faceted Marketing: Kiddie Academy's Wendy Odell Magus Talks Customer Acquisition</title>
		<description>Wendy Odell Magus is quite familiar with consumer and franchise sales marketing strategies.</description>
		<link>http://www.franchise-update.com/article/1634/</link>
		<pubDate>Mon, 23 Jan 2012 08:00:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.franchise-update.com/article/1641/</guid>
		<title>7 Multi-Location Digital Marketing Tactics for Franchise CMOs</title>
		<description>As a franchise CMO, you probably are already using digital marketing to reach customers through email and your company's social media presence on Facebook and Twitter.</description>
		<link>http://www.franchise-update.com/article/1641/</link>
		<pubDate>Wed, 18 Jan 2012 12:00:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.franchise-update.com/article/1640/</guid>
		<title>Auntie Anne's: Happy Franchisees = Happy Customers</title>
		<description>Managing brand strategy for more than 1,150 domestic and international franchise locations is no small task.</description>
		<link>http://www.franchise-update.com/article/1640/</link>
		<pubDate>Wed, 18 Jan 2012 10:00:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.franchise-update.com/article/1643/</guid>
		<title>What Makes People Want To Follow a Brand?</title>
		<description>Great question - and, coincidentally, the name of an infographic from Get Satisfaction.com's Social Studies blog.</description>
		<link>http://www.franchise-update.com/article/1643/</link>
		<pubDate>Wed, 18 Jan 2012 10:00:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.mufranchisee.com/article/1632/</guid>
		<title>Hacked Off: Ready-made Templates Make For Effortless Hacking</title>
		<description>There was a time when a hacker needed exceptional computer skills to breach a system. Only the most talented and experienced computer users could successfully bypass even the most minimal security provisions.</description>
		<link>http://www.mufranchisee.com/article/1632/</link>
		<pubDate>Wed, 18 Jan 2012 08:00:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.franchise-update.com/article/1642/</guid>
		<title>Social Media Roundup - January 2012</title>
		<description>One thing we know for sure: more people and more businesses will be using social media in 2012.</description>
		<link>http://www.franchise-update.com/article/1642/</link>
		<pubDate>Wed, 18 Jan 2012 06:00:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.mufranchisee.com/article/1631/</guid>
		<title>Denny's Queen: Dawn Lafreeda, With 70 Units In 6 States, Is A Brand Champion</title>
		<description>"Sometimes interesting things happen in a bad economy," says Dawn Lafreeda, CEO and president of Den-Tex Central Inc. in San Antonio.</description>
		<link>http://www.mufranchisee.com/article/1631/</link>
		<pubDate>Mon, 16 Jan 2012 08:00:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.mufranchisee.com/article/1639/</guid>
		<title>What's Your Destination?: How To Plan For Success</title>
		<description>Some people wait for the future to happen. Others create their futures.</description>
		<link>http://www.mufranchisee.com/article/1639/</link>
		<pubDate>Wed, 11 Jan 2012 12:00:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.mufranchisee.com/article/1636/</guid>
		<title>Growing Like a Weed (Man): Canadian franchisee, American franchisor</title>
		<description>After 10 years at Union Carbide, Ottawa-born chemical engineer Roger Mongeon wanted to spend less time traveling and more time with his family.</description>
		<link>http://www.mufranchisee.com/article/1636/</link>
		<pubDate>Wed, 11 Jan 2012 10:00:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.franchise-update.com/article/1602/</guid>
		<title>No Mystery About It: Study Finds Franchisors Still Coming Up Short</title>
		<description>There's good news and bad news for franchise sales and development executives. That's the way Steve Olson, president of Franchise Update Media Group sees it after reviewing the results of the company's most recent Mystery Shopper survey.</description>
		<link>http://www.franchise-update.com/article/1602/</link>
		<pubDate>Wed, 11 Jan 2012 08:00:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.mufranchisee.com/article/1637/</guid>
		<title>Don't Fear The Power: Enabling Employees To Grow Your Business</title>
		<description>I can't say enough about the importance of empowered employees in helping a business survive and grow, even in the worst of economic situations.</description>
		<link>http://www.mufranchisee.com/article/1637/</link>
		<pubDate>Wed, 11 Jan 2012 08:00:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.mufranchisee.com/article/1638/</guid>
		<title>On The Lookout: OSHA Inspectors Are Targeting More Small Businesses</title>
		<description>For months, Republicans in Washington have been beating a steady drumbeat about the harm regulations have on businesses, the economy, and job creation.</description>
		<link>http://www.mufranchisee.com/article/1638/</link>
		<pubDate>Wed, 11 Jan 2012 06:00:00 PST</pubDate>
	</item>

	<item>
		<guid>http://www.franchise-update.com/article/1633/</guid>
		<title>Paying It Forward: Mentors Have Played A Huge Role In John Rotche's Life</title>
		<description>In 1985, after committing to play for the powerhouse University of Michigan Wolverines, high school football senior John Rotche suffered a career-ending spinal cord injury that left him a quadriplegic.</description>
		<link>http://www.franchise-update.com/article/1633/</link>
		<pubDate>Mon, 09 Jan 2012 08:00:00 PST</pubDate>
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