February 06, 2012
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Your Franchise Strategic Alliance News SourceFranchise News Watch brings you the latest in franchising strategic alliance news from around the web. As a news aggregator for the franchise industry, Franchise News Watch streams the latest ground breaking franchise articles, features, guides, blogs, news and more directly to your desktop.  Franchise Strategic Alliance News
Allegra Network Leadership Team Reaches Agreement with Signs By TomorrowMembers of Allegra Network LLC’s leadership team, the leading franchise network of nearly 500 marketing, print and sign companies, have reached an agreement to invest in an entity that will purchase the assets of Signs By Tomorrow, Inc. Great Clips Teams Up with Joey Saldana and Kasey Kahne RacingKasey Kahne Racing (KKR) announced today that longtime sponsor, Great Clips, will back Joey Saldana for the 2012 World of Outlaws season.
UFood Restaurant Group Partners With Euro Cafe for Co-Branded Concept Locations in Multiple Trade ChannelsUFood Restaurant Group Inc. (OTCBB: UFFC) announced today that the company has signed an agreement with Euro Café Corporation to create co-branded restaurant concepts. Signs Now Selects EDSF to Administer New Scholarship ProgramSigns Now, a division of Allegra Network LLC, recently selected the Electronic Document Scholarship Foundation (EDSF), an international, non-profit organization dedicated to the document management and communications industries, to administer five new... RadioShack Raises More Than $12 Million for Fight Against CancerIn observation for the upcoming annual World Cancer Day on Feb. 4, RadioShack Corp. announced a substantial increase in its total contributions to LIVESTRONG , reaching a yearly total of $5.7 million in 2011.
Goddard Systems, Inc. Named Strategic Council Member of The Partnership for 21st Century SkillsThe “Number 1 Childcare Franchise in the U.S.,” Goddard Systems, Inc. (GSI), franchisor of The Goddard School©, is pleased to announce its recognition as Strategic Council Member of the important national organization The Partnership for. "Mud, Sweat and Beers"Anytime Fitness is getting down and dirty. The world's largest and fastest-growing fitness club chain recently entered into an agreement to become the "Official Fitness Club of Warrior Dash" – a "mud-crawling, fire leaping, extreme run from Hell,".. StoneMass To Partner With FASTFRAME To Offer Montage Social Media SolutionStoneMass, a San Diego-based full service online marketing and product development company, announced today that it will partner with franchise giant Fastframe
Moe’s Southwest Grill Becomes First Mexican Fast-Casual Restaurant Chain to Feature Coca-Cola Freestyle(R) in Every New LocationGoing forward, guests walking into every new Moe’s Southwest Grill will have the opportunity to enjoy drink selection at its finest with Coca-Cola Freestyle(R). Honest-1 Auto Care Introduces Dynamic Marketing Company as Preferred VendorHonest-1 Auto Care, the only national full-service auto repair and maintenance franchise that is 100 percent ESA(R) Certified Eco-Friendly, announced today a strategic partnership with Zurvita Holdings, Inc., a dynamic, multi-channel marketing company. Sport Clips Haircuts Renews Partnership with Joe Gibbs RacingJoe Gibbs Racing announces today that Sport Clips Haircuts will sponsor a total of eight races during the 2012 NASCAR season, including the Sprint Cup Series race in Darlington with the No. 11 Sport Clips Toyota driven by Denny Hamlin and seven... Newly Crowned Miss America to Trade Her Crown for a Spatula: Laura Kaeppeler to Serve as Spokesperson for IHOP's National Pancake Day CelebrationIHOP's seventh annual National Pancake Day celebration benefitting Children's Miracle Network Hospitals is on Tuesday, February 28. Tasti D-Lite And Planet Smoothie Launch “The Vow” SweepstakesTasti D-Lite, the great-tasting, lower-calorie frozen dessert chain that recently acquired Planet Smoothie, has partnered with “The Vow,"in theaters February 10, for the Tasti D-Lite “The Vow” Sweepstakes. Nationwide Massage Therapy Franchise to Recruit Everest CollegeEverest Colleges today announced that it has partnered with Elements Therapeutic Massage Inc., a massage therapy franchise with more than 80 locations nationwide, to provide job placement opportunities for graduates of Everest's massage therapy program. Papa John's to Give Free Pizza to America If Fans Correctly 'Call' Super Bowl XLVI Coin TossNo National Football League sponsor knows a quality "toss" like Papa John's founder, Chairman and CEO John Schnatter, but he's counting on America to call the coin toss for Super Bowl XLVI so that the country can flip over free pizza. Northern Virginia Real Estate Company Teams up with Top Producer to Host Social Media SeminarRE/MAX Select Properties, a Northern Virginia Real Estate Company, prides itself on staying up to date with the latest technologies. Weight Watchers Proclaims 2012 'The Year to Believe'A reason to believe in tough times – it's something millions of Americans yearn for right now. That flash of optimism that can ignite confidence, the will to persevere, a new idea, a fresh outlook and, just maybe, the inspiration to transform a... Fireman's Contractors, Inc. Joins Veteran Transition Franchise Initiative (VetFran)Fireman's Contractors Inc. (OTCBB: FRCN) (OTCQB: FRCN), a commercial contractor offering services in the pavement maintenance and parking lot maintenance industry, today announced it has partnered with the Veteran Transition Franchise Initiative. Love is the Stuff Inside at Build-A-Bear WorkshopBuild-A-Bear Workshop(R), the interactive entertainment retailer of customized stuffed animals, is continuing its support for The Children’s Heart Foundation (CHF) this Valentine’s Day. Souper Bowl of Caring to Tackle Hunger in Montgomery CountyWoodlands realty company, Century 21 Realty Partners has joined forces with the Montgomery County Food Bank for their annual Souper Bowl of Caring food drive. Century 21 will be collecting non-perishable food items and monetary contributions through... BrightStar Care Helps Spread the Word About National Glaucoma Awareness MonthMore than 2.2 million Americans have glaucoma, the leading cause of preventable blindness. However, half of them don't even know it. Lightstone Group and Sage Hospitality Sign Development Deal for New DoubleTree by Hilton Hotel Location in Greater BostonSage Hospitality and The Lightstone Group are pleased to announce the signing of a franchise license agreement with Hilton Worldwide for a new DoubleTree by Hilton hotel location in Danvers, Mass. Coca-Cola Announces First-Ever College Scholarship Contest With Chuck E. Cheese'sCoca-Cola, in conjunction with Chuck E. Cheese's -- the home of safe, fun family entertainment -- is teaming up on a college scholarship promotion. BlueGrace(R) Logistics Sponsors UFC(R) Fighters in January 28 MatchupTampa’s BlueGrace Logistics’ involvement in sponsoring MMA fighters for Ultimate Fighting Championship(R) (UFC) bouts continues with sponsorships of two contenders in matchups this weekend.
Brandmovers to Provide Digital Strategy, Digital Planning to Fast-Casual Restaurant FranchiseMoe's Southwest Grill has selected Brandmovers to be their digital agency of record in 2012. GNC Raises $2.79 million for St. Jude Children's Research Hospital® in 8th Annual St. Jude Thanks and Giving® CampaignGNC Holdings, Inc. (NYSE: GNC), the nation's largest specialty retailer of health and wellness products, is pleased and proud to announce that its employees and customers donated a total of $2.79 million during GNC's seventh consecutive annual... St. Regis Hotels & Resorts Champions Polo in Brazil with St. Regis Connoisseur Nacho Figueras & Prince HarryStarwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announces today that the St. Regis brand will expand its partnership with Sentebale, by joining the charitable polo match played in Brazil for the first time this March. Coaching for a Cause: ActionCOACH Business Coach Peter Lepinski and business partner Teresa Souliere Donate Services to United WayActionCOACH Business Coach Peter Lepinski is currently volunteering his services to the United Way of Grande Prairie, Alberta, as part of the company’s Coaching for a Cause campaign – and international effort to help support charities... Sport Clips Haircuts Exceeds $1 Million in Donations to VFW's Operation Uplink™ Free Call Day ProgramSport Clips Haircuts today gave the Veterans of Foreign Wars a check in the amount of $450,000 for Operation UplinkTM, a program that provides free "talk time" to deployed and hospitalized U.S. service members via satellite phone and computer. Wyndham Hotel Group Selects Maxymiser to Boost Sales and Conversion RatesWyndham Hotel Group, LLC, the world's largest hotel company based on number of hotels and part of Wyndham Worldwide Corporation (NYSE: WYN), has teamed up with Maxymiser.
College Hunks Hauling Junk & College Hunks Moving Recruits MLMC for Local Franchise Public Relations EffortMLMC today announced a partnership with the Tampa-based junk removal and moving franchise, College Hunks Hauling Junk and College Hunks Moving, to provide local media relations and community relations support for each of the company’s U.S.... Card Connection Franchisee Supports Local College with Dragon’s Den Style Projectard Connection Franchisee, Tony Winchester, has been supporting the learning of pupils in year 9 at a local college in Cambridgeshire by managing a daylong ‘Dragon’s Den’ style project based around the greeting card industry. LED Source(R) Teams Up With Toshiba To Donate New Led Lighting To Local CharityLED Source(R), an international supplier of LED lighting based in Wellington, has teamed up with Toshiba International Corporation, LED Lighting Systems Division, one of the largest lighting companies in the world, to donate an LED lighting retrofit for.. Jenny Announces New Look, New Feel, New Brand Ambassador Mariah CareyJenny Craig, one of the world's leading authorities on weight management, announced today an exciting new direction for the brand, and an enthusiastic new Brand Ambassador, Mariah Carey, who has lost 30 pounds* on Jenny. Children’s Lighthouse Learning Centers Lead Community Support for Navy SEAL FoundationIn support of Navy SEALs families seeking greater comfort, Children’s Lighthouse Learning Centers has formed a philanthropic partnership with the Navy SEAL Foundation. Yogen Fruz Frozen Yogurt Signs License Deal With Jamba JuiceYogen Fruz, the world's leading frozen yogurt franchise, is pleased to announce that they have entered into an license agreement that provides Jamba Juice (NASDAQ: JMBA) the right to use the ″Yogen Fruz″ operating system and registered...
Smashburger Partners With Franchise Executive Richard Eisenberg To Debut Its Better Burgers In Latin AmericaSmashburger, the fastest growing “better burger” concept in the U.S. and recently ranked as Forbes Magazine #1 “Most Promising Company in America,” today announced it has partnered with international restaurateur Richard Eisenberg. ERA Real Estate Selects Allison+Partners as Agency of RecordAllison+Partners has been chosen as the public relations agency of record for ERA® Real Estate, franchising leader in the residential real estate industry. Arthur Murray Dance Studio of Boston Takes Steps to End the Prostate Cancer CrisisOn January 27, 2012, between noon and midnight Arthur Murray Dance Studio of Boston is taking dance steps with its 4th Annual Teach-A-Thon to benefit AdMeTech Foundation's Dance for a Cure of Prostate Cancer. |
Features & Special ReportsCreating a Cost-Effective Lead Generation StrategyFor many franchisors, the traditional advertising vehicles - portals, print advertising, PR, and broker networks - do not appear to be working as effectively as they were five years ago. New Highlights from the 2012 AFDRIn the previous two issues of FUSR, we published (1) a high-level overview of the 2012 Annual Franchise Development Report (AFDR), followed by (2) a selection of highlights from the report. Finding Your Optimal Buyer: Sellers Must Learn To Look Beyond PriceWhen sellers are contemplating a decision regarding the sale of their business, they overwhelmingly select the bidder with the highest price, only to find afterward that this might not have been the best decision for their circumstances. The Four Steps to Lead Generation Success, Part 4: Wow 'Em!This fourth installment builds on those ideas, showing how you can "wow" your candidates and the importance of how you present your concept to them. The Winner's Column - February 2012As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas. Jim Collins to Keynote 2012 Multi-Unit Franchising ConferenceMulti-Unit Franchisee Magazine announced today that Jim Collins, business expert and best-selling author, will deliver the opening keynote address at the 2012 Multi-Unit Franchising Conference (MUFC). Growing Up Franchising: Sam Covelli Develops Both His Brands And EmployeesSam Covelli says he grew up in the restaurant business working in his father's McDonald's. Under his father's leadership, Covelli Enterprises eventually grew to 26 locations, one of the largest McDonald's franchisees in the country. Members Only: Ray Harrigill Builds A Successful Membership-Based Business ModelRay Harrigill believes in diversification. His Sunray Companies has restaurants (Bumpers Drive-In), tanning salons (Palm Beach Tan), fitness centers (Koko FitClub), and hotel properties (Hampton Inn), to name a few. That's because of lessons he's learned along the way. Creating Jobs: Zane Tankel Is Taking Matters Into His Own HandsZane Tankel is not waiting on any government job programs to help his business. CMO Roundtable - Using Profiling to Retain More CustomersWhat are some fresh, innovative ways you are using profiling, targeting,<br /> and loyalty programs to acquire and retain more customers? 
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